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Branding

Eastern Market Mainstreet

Challenge Whether you are local to D.C. or visiting for the first time, you may know about Eastern Market’s open-air market. However, you might not know about the myriad ‘mom and pop’ shops that populate the streets in the area. With the recent uptick in development around the city, Eastern Market Main Streets wanted to...

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Lapis

The Challenge DC restaurateurs The Popal Group made waves with their well-loved French restaurant Napoleon, but they were ready to step back into their comfort zone to pay homage to their Afghan heritage. So, they opened Lapis; a vibrant neighborhood restaurant highlighted by homestyle recipes and rich family history. They came to us looking to...

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Boodywear

The Challenge Boody is a line of everyday eco-friendly apparel sourced from bamboo fiber. When they came to us, they had a thriving Australian brand, and were ready to break into the North American market. They needed a robust marketing strategy and approach, and we embraced the challenge. Our Approach We built Boody’s North America...

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Investigative Film Festival

The Challenge DC’s The Investigative Film Festival attracts a large audience of notable journalists and filmmakers, using the festival to host symposiums and screenings for their community. On the heels of the success of their first year, IFF was eager to take their second year to the next level. When they approached us, they needed...

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Kane NY

The Challenge Kane NY is a high-end skincare brand consisting of two anti-aging products developed by renowned plastic surgeon Dr. Michael Kane. Their impressive products called for an equally impressive creative direction, and with so much clutter in the beauty industry, they were in need of a truly unique brand narrative to set them apart....

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Environmental Film Festival

Background The Environmental Film Festival in the Nation’s Capital is one of the world’s largest and most influential showcases of environmental films in the world. The festival required an updated brand and website that reflected its relevance and reputation. We worked with the festival to set a road map for the redesign of the film...

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Rock Creek Homes

Background Rock Creek Homes is a small team of real estate agents who specialize in buying, selling and restoring homes in Washington, DC. We worked closely with the founders of the company to create an identity system that encompasses the complex and precise nature of their industry. The final outcome was a brand that represents their mission...

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Goodfight

Background GoodFight Media is a film production company based in the heart of Washington, DC specializing in original content including documentary-style short films, commercials and branded content. Goodfight partnered with Workhorse to update their brand presence online and off. Together we worked to modernize the brand and align their visual identity to the quality of...

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Brookland

Challenge Brookland is a historic Washington, DC neighborhood. In recent years there has been a lot of housing development with the opening of the Monroe Street Market, which brought in a popular Arts Walk that attracts visitors from all over the city. As the next phase of development, 45 brand new townhomes were being constructed....

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Literacy Lab

Background The Literacy Lab is a non-profit organizations whose mission is to provide low-income children with individualized reading instruction to improve their literacy skills. We worked closely with the co-founders to create a new website and brand that better told their story to potential tutors, partners and students.

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