The Challenge
Boody is a line of everyday eco-friendly apparel sourced from bamboo fiber. When they came to us, they had a thriving Australian brand, and were ready to break into the North American market. They needed a robust marketing strategy and approach, and we embraced the challenge.
Our Approach
We built Boody’s North America brand from the ground up. We crafted a dynamic narrative around every day comfort and the accessibility of eco-friendly materials through multi-tiered digital marketing campaigns— this also included our ongoing strategic management of all social, e-mail, and paid platforms. Our relationship with Boody is more ‘partnership’ than ‘client,’ and as Boody grows, we’ve grown with them. We continually develop content and create campaigns that are self-aware, adaptive, and thoughtful— remaining true to Boody’s core values around sustainable business practice. Not to mention, through our strategic work with influencers and community engagement, we grew their instagram followership by over 20k in one year— a following of real people with real love for the brand.