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Challenge

Whether you are local to D.C. or visiting for the first time, you may know about Eastern Market’s open-air market. However, you might not know about the myriad ‘mom and pop’ shops that populate the streets in the area. With the recent uptick in development around the city, Eastern Market Main Streets wanted to make sure their neighborhood continued to thrive as a small business community. We worked with the organization to refresh its brand and create marketing collateral to showcase the area as a destination for small businesses.

Solution

Eastern Market is one of the oldest neighborhoods in DC, but the energy is modern and vibrant. Historic, energetic, and forward-thinking, Eastern Market feels like a small town within a big city–which makes it a great place to open a small business. However, Eastern Market Mainstreet’s branding did not communicate any of this effectively.

Inspired by the historic architecture and the neighborhood’s bright vibes, we created an identity that literally shines a light on this historic DC place to be.