Building the iconic brands of the future for innovators and institutions.

We work with experts to design intelligent and meaningful identities and experiences.​

Workhorse is an interdisciplinary design and brand consultancy for science, art, and culture.

We craft multilayered experiences that connect humans across space, time, and media from our 1902 carriage house studio on Capitol Hill.

Exhibition Design

Martin Luther King Jr. Memorial Library

We forge iconic brands for innovators and build innovative design thinking into iconic institutions.

Our Expertise

Design Thinking for the 21st Century.

We collaborate with experts to discover insights, distill data, design meaning, and disseminate institutional knowledge.

We do the hard work. We tell complete and authentic stories with confidence.

Nothing is easier than to make a beautiful scheme of education on paper, but to make it work is ‘quite another pair of shoes’.​
T. Arnold,1849
We turn institutions into innovators and innovators into icons.

Rest in Peace
“Design Thinking”

Long Live Design

Designing for Meaning

We are reclaiming human-centered design for the sake of humanity.

We stand at the intersection of perception and reality, a space fraught with complexities yet ripe with possibilities.

As we move into a new era of invention, we must continue renegotiating our relationship with technology. Many uncertainties, ethical dilemmas, and emerging areas of science and industry that had only been theorized are possible—let us not limit ourselves to the worn paths of the past.

Designing for meaning liberates our creative potential—enabling us to fully embrace the power of design in shaping and transforming our reality.

Begin with the truth.
Authenticity is the point of departure—not the destination.
Center yourself.
We are not apart from the universe, we are a part of universe.
Question perception.
Our perception shapes reality and your perception is singularly your own.
Define meaning.
Intention is ephemeral— meaning is fundamental.
Redefine reality.
Reality is readily redefined and redesigned.

Let's build something great together.

We work with experts to design intelligent brands and meaningful experiences.