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Foundational design for institutions and founder-led brands

Powerful, authentic, and immersive design for science, art & culture.

Buillding the brands of tomorrow through strategic storytelling, precise aesthetics, and robust systems.

What we believe

Your brand is not just a facade, it's the foundation.

We don’t chase authenticity—it’s where we start. These simple principles have powered our design practice since 2014, enabling us to consistently create meaningful design and experiences:

Be Proactive

Take initiative and drive progress. Embrace big moments and meaningful results.

Be Curious

Dive into new ideas and ask insightful questions. Collaborate with experts and blend disciplines to uncover unique narratives and innovative solutions.

Be Thoughtful

Balance creative exploration with practical refinement. Shape innovative ideas into well-rounded, effective design.

Be Bigger

Build effective systems and eliminate inefficiencies. Identify the best solutions quickly and implement them seamlessly.

Be Discerning.

Leverage deep expertise and strategic insights. Go beyond execution to craft important moments.

Be Better

Tackle challenges with determination. Learn from setbacks and relentlessly strive for improvement, ensuring your practice continually evolves.

Design that works.

Meaningful & Refined Design Solutions Since 2014.

Workhorse is an Independent Brand and Design Consultancy based in Washington, DC.

Connect with your audience.

We craft unique, authentic design that deeply resonate with your audience.

Designed to grow.

By embedding robust design processes and infrastructure within your teams, we ensure smooth collaboration, efficient execution, and scalable growth.

Gain Traction.

We understand what it takes to stand out. We help you tell a story and provide all of the pieces to help you

Design that works.

Meaningful & Refined Design Solutions Since 2014.

Workhorse is an Independent Brand and Design Consultancy based in Washington, DC.

Connect with your audience.

For over ten years we've crafted unique, authentic design that deeply resonates with audiences,.

Gain Traction.

We understand what it takes to stand out. Our trendsetting visual products captivate your target audience and attract potential investors, ensuring your success.

Your strategy is the story.​

Let's put your story to work. Let's build your brand.

Brand Strategy, Brand & Identity Design, Experiential and Digital Marketing, Interactive and Product Design, Exhibition Design, Branded Content, Graphic Design, Vendor Sourcing and Management.
2. Onboarding
We'll have a 10-15 minute Zoom call to discuss your vision and how we can help you achieve it.
3. Kickoff
We'll have a 10-15 minute Zoom call to discuss your vision and how we can help you achieve it.
Brand | Design | Build
Putting Brands to Work Since 2014

Rest in Peace
“Design Thinking”

Long Live Design

Designing for Meaning

We are reclaiming human-centered design for the sake of humanity.

We stand at the intersection of perception and reality, a space fraught with complexities yet ripe with possibilities.

As we move into a new era of invention, we must continue renegotiating our relationship with technology. Many uncertainties, ethical dilemmas, and emerging areas of science and industry that had only been theorized are possible—let us not limit ourselves to the worn paths of the past.

Designing for meaning liberates our creative potential—enabling us to fully embrace the power of design in shaping and transforming our reality.

Begin with the truth.
Authenticity is the point of departure—not the destination.
Center yourself.
We are not apart from the universe, we are a part of universe.
Question perception.
Our perception shapes reality and your perception is singularly your own.
Define meaning.
Intention is ephemeral— meaning is fundamental.
Redefine reality.
Reality is readily redefined and redesigned.

Let's build something great together

Powerful, authentic, and immersive brands for science, art & culture.​