The Challenge

Kane NY is a high-end skincare brand consisting of two anti-aging products developed by renowned plastic surgeon Dr. Michael Kane. Their impressive products called for an equally impressive creative direction, and with so much clutter in the beauty industry, they were in need of a truly unique brand narrative to set them apart.

Our Approach

We crafted a visual narrative inspired by glamour, and then pushed it further by taking a more unexpected path than the everyday beauty brand. Both Kane products boast a trifold offering: radiance, youth and dimension. We established those qualities as pillars for the brand story and infused modernism, art, and travel to build out a content strategy that conveyed a unique sense of luxury. We strategically partnered with influencers in the beauty space to further establish Kane NY as a major player in skincare scene.

Beauty is a science