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Posts by author

Julia Dann

Mood: Pantone Color Story

Each year, Pantone names a new Color of the Year—in some ways, it is one of the single forecasting announcements that professionals across the design industry all work against. To Pantone, the Color of the Year is an opportunity to “leverage the power, psychology, and emotion of color in their design strategy.” To others, it...

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Holiday Gift Guide – 2018

Ah…’tis the season for our favorite #content—gift guides! As all the best-of-year lists emerge, gift guides are some of the most creative and inventive round-ups out there. For us at the studio, it’s a fun time to indulge in a little nerdery as we browse the hundreds of awesome new products out there or books...

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Recent Work: We Dream in Black

We just wrapped up print & digital design work for We Dream In Black (WDIB), a program started by the National Domestic Workers Alliance. As new data emerges on the vulnerable conditions facing black domestic workers in the South, We Dream In Black, in partnership with the Institute of Policy Studies, has emerged with Pay,...

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Work We Like: MOLD

MOLD is an editorial platform about “designing the future of food,” and they’re killing it. At a time when the world is producing food perhaps faster than ever, but wasting about one-third of it, designers and problem-solvers at large are coming together to talk shop about how the industry can better understand, and better engineer,...

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Recent Work: Side Hustle

In our business, we are constantly working through different ideas and creative concepts. When the floodgates are constantly open, you’re more than likely to have all kinds of oddball ideas and fun concepts to throw around, with very few outlets to actually see them through. After awhile, we started to wonder—where do all these ideas...

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Recent Work: Naturally You Campaign Design

This summer, our long-time client Boody came to us to support a new product launch—based on customer feedback, they decided to expand their range of “nude” shades to accommodate more skin tones. In their words, Boody is about being ‘something for everybody,’ and they wanted us to design a campaign that supported that brand ideal....

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Work We Like: KFC x Super Deluxe

  If you can’t tell, we’re big fans of work that pushes the limits of conventional creativity. A brand that has been doing their damndest to shatter those conventions lately? KFC. From casting Reba McEntire as the Colonel him(/her/their-)self, to swapping their acronym to read ‘FCK’ in a PR stunt that earned them immediate forgiveness...

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Recent Work: Brand Identity Workshops

As businesses evolve out of the early-stage, their brands need to evolve, too—and it’s not uncommon to get stuck at this part of the process. Businesses know they need to adapt and evolve, but they really aren’t sure where to begin—or what improvement could and should look like for them. Enter Workhorse. In a recent...

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Mood: Grocery Cult(ure)—A Trader Joe’s Takeover.

If you’re like us, Trader Joe’s is a forever mood. For many, grocery stores can seem like a dime a dozen—except Trader Joe’s, the oddball grocery store that’s developed something of a cult following, especially in the world of Content™. We’ve never seen so many blogs, podcasts, and Twitter accounts dedicated to something as innocuous as...

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Recent Work: TETRA Campaign Design

Workhorse recently launched a new campaign for Priori, a high-end skincare brand we’ve been working with for the past year. During the course of our partnership, we worked with them to roll out a full brand refresh across channels, and this summer, we designed a campaign to launch their first new product under the new...

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