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The Challenge DC restaurateurs The Popal Group made waves with their well-loved French restaurant Napoleon, but they were ready to step back into their comfort zone to pay homage to their Afghan heritage. So, they opened Lapis; a vibrant neighborhood restaurant highlighted by homestyle recipes and rich family history. They came to us looking to...
The Challenge Kane NY is a high-end skincare brand consisting of two anti-aging products developed by renowned plastic surgeon Dr. Michael Kane. Their impressive products called for an equally impressive creative direction, and with so much clutter in the beauty industry, they were in need of a truly unique brand narrative to set them apart....
Background Rock Creek Homes is a small team of real estate agents who specialize in buying, selling and restoring homes in Washington, DC. We worked closely with the founders of the company to create an identity system that encompasses the complex and precise nature of their industry. The final outcome was a brand that represents their mission...
Background GoodFight Media is a film production company based in the heart of Washington, DC specializing in original content including documentary-style short films, commercials and branded content. Goodfight partnered with Workhorse to update their brand presence online and off. Together we worked to modernize the brand and align their visual identity to the quality of...
Challenge Brookland is a historic Washington, DC neighborhood. In recent years there has been a lot of housing development with the opening of the Monroe Street Market, which brought in a popular Arts Walk that attracts visitors from all over the city. As the next phase of development, 45 brand new townhomes were being constructed....
Background The Literacy Lab is a non-profit organizations whose mission is to provide low-income children with individualized reading instruction to improve their literacy skills. We worked closely with the co-founders to create a new website and brand that better told their story to potential tutors, partners and students.
Background Enat is a modern leather product line that uses locally sourced materials and partners with local craftsman in Ethiopia. We worked with the company’s founders to create a brand that reflected the craftsmanship of their beautiful, timeless accessories.
Challenge The Conservation Alliance for Seafood Solutions connects leading conservation groups that work with businesses representing over 80% of the North American grocery and food-service markets. The Alliance previous site had over 20 pages of text content that needed a more simplified approach and an overall improved content strategy. Solution Working with Workhorse, an extensive...
