The Conservation Alliance for Seafood Solutions connects leading conservation groups that work with businesses representing over 80% of the North American grocery and food-service markets. The Alliance previous site had over 20 pages of text content that needed a more simplified approach and an overall improved content strategy.


Working with Workhorse, an extensive content analysis was performed and the solution was to restructure site content and overall page layout. Working with the Conservation Alliance, Workhorse redefined the user-flow and overall site UX. Additional work was done to better organize and present member organizations as well as the alliance staff and committee members.

Wireframe design is one of the first step in user experience site planning. We work to define the user flow and establish guidelines for the project overall.

Working with the Alliance, we utilized both branding and web design elements to create a sophisticated look and feel for print publications.