Over the summer, we were approached to create a brand for a new digital marketing agency, Pointer Digital. While Pointer’s experience and strength lie in politics, Pointer Digital is not just a political agency. One of the challenges for this project was the need to create an identity that was trustworthy enough for a political...
Originally released in 1964, the First Things First manifesto rallied against design’s role in consumerism and called upon designers to be more humanist in their approach to their practice. Adbusters updated the manifesto in 1999, restarting the conversation about priorities in the graphic design profession and education. First Things First 2000, signed by many influential...
