John Cheek

John is a Los Angeles-based market research and brand strategy consultant. He finds the nexus of consumer psychology and behavior, to deliver strategies that inspire and drive business results. In his decade-plus marketing career, he has worked for brands; full-service and media agencies. He has shaped the strategies of clients such as Amazon, FX Networks, Hyundai, and Molson Coors.

The “Why” Matters: Data vs Insights

In my internet wanderings, I came upon a Fast Company article from ancient history (2011) by design firm, Method. The article drew parallels between standup comedy and innovation. I like a good analogy article, but a few of their points resonated on their own. Specifically, they relate to the idea of data vs. insights: Data...

Read More