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Posts in category

Branding

Branding and the Truth

“Three things cannot be long hidden: the sun, the moon, and the truth.” – Buddha In the process of revising the Workhorse website, we’ve been doing some introspection on what it is we do around here. We are a design studio, so we design—of course! We are a branding studio, but what is that, exactly?...

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The “Why” Matters: Data vs Insights

In my internet wanderings, I came upon a Fast Company article from ancient history (2011) by design firm, Method. The article drew parallels between standup comedy and innovation. I like a good analogy article, but a few of their points resonated on their own. Specifically, they relate to the idea of data vs. insights: Data...

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