Revitalizing the Grubb’s Pharmacy brand. When it comes to a neighborhood-focused family-owned compounding pharmacy, there weren’t a lot of comparisons or aspirational brands. Because faceless big-box chains with no focus on community have replaced many local pharmacies, we had an excellent opportunity to create a brand that showcased the personality of the oldest family-owned pharmacy...
Branding Exploration Our exploration of their mission and brand values identified something important— a desire to shake things up. In a space full of stagnant, often frustrating “knowledge management” issues, Ideal State is rethinking the meaning of “institutional knowledge” and applying new solutions to age-old problems. Ideal State uses a human-centric, design thinking strategic model...