Establishing an Identity for an Emergent and Pertinent Film Festival
Direct collaboration with festival founders forged a brand identity marked by authenticity and cultural significance.
Double Exposure, a project of the investigative news organization 100Reporters, celebrates the finest new films inspired by the investigative instinct. It combines film screenings for the public with a professional symposium for journalists and visual storytellers.
Since early in it’s inception, Workhorse worked directly with the festival founders to create a brand identity that captured the essence of investigative journalism.
Since the brand launch in 2015, we have also worked with the DX team to expand the brand and create new posters for the different festival years.