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Creative Direction  /  Motion Video Production  /  Visual Identity

Investigative Film Festival

Challenge

Kane NY is a high-end skincare brand consisting of two anti-aging products developed by renowned plastic surgeon Dr. Michael Kane. Their impressive products called for an equally impressive creative direction, and with so much clutter in the beauty industry, they were in need of a truly unique brand narrative to set them apart.

Solution

We started by executing a brand identity analysis in which we explored the film concept of ‘double exposure’ and how this could translate visually into IFF’s brand system. We supported the new Double Exposure identity with strategic art direction, photography, print, and motion graphics to create a fully realized brand that was cohesive, contemporary, and appealing.The end result— a festival that, while young, felt both established and credible in the worlds of film and journalism.

Next Project

Enat

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