Photography & Film
2 disciplinesDirection across photography, social, partner content, and web. Every post (ours or theirs) held to the same compositional standard.
Directed Fall 2016 editorial shoot plus four years of original supporting photography. Skin, texture, softness, alongside the natural world.
- production · Photography by Leah Beilhart. Art direction Decent Workshop (now Workhorse).Fall 2016 editorial shoot
Marketing & Social
4 disciplinesFeed-as-canvas. Posts composed against Instagram's three-column grid as tiles in a larger composition. Four post grammars in rotation: dimensional, typographic, illustrated, editorial photo.
Multi-year channel ownership end-to-end: planning, scheduling, copy, execution, community. Took over October 2015, ran continuously through 2019.
- feature · Monthly recurring feature spotlighting women in business, fashion, beauty, art, and life.#KaneGetEnough
- feature · Three-tile composition every seven posts. Wide, brand-pillar punctuation across the calendar.Weekly hero rows
Weekly 3D / dimensional product staging. Surreal still-lifes, gradient backdrops, the punctuation between editorial rows.
Editorial-grade partner roster in beauty, wellness, and fashion. Small, curated, and every partner held to the same compositional rules as in-house posts. The grid never broke.
The system was the program. The grid is just the proof.