Run your brand from one place.
Workhorse is the platform our studio works on. It holds your brand’s knowledge, voice and design system, and it runs the website, email and search that carry them. Your team works where we work, and Claude or ChatGPT can do the work with you.
- Brand
- Brand book, design system, voice, media
- Sites
- Pages, WordPress, hosting, domains
- Marketing
- Newsletters, search, share images
- Scheduling
- Google Calendar and Meet
- Assistants
- Claude, ChatGPT
Everything your brand knows.
Your standards, your voice and your archive live in one record. Every page, email and campaign is made from it.
Brand book
Your identity and voice, with the reasons behind every decision. Ours is public, and this site is checked against it.
Design system
Color, type and spacing as tokens, and the components every page is built from. Change a token and the pages that use it follow.
Voice rules
Every draft is checked against them before your team reads it. When your team corrects a draft, the correction waits for approval and then becomes a rule.
Media library
Logos, typefaces and photography in one library, searchable by what is in the picture.
Your documents
Research, briefs and archives, searchable together. Ask a question and the answer cites where it came from.
The Workhorse brand book is public. Read it to see what your record would hold.
From the first page to the server it runs on.
Your website is designed, built and hosted on the same platform that holds the brand.
Pages
Built from your design system in blocks, edited in place and published when your team approves them.
WordPress
Pages move between the platform and your WordPress site. If someone edited a page in WordPress, the platform stops and asks before writing over it.
Hosting
We host your site, deploy it, back it up and restore it, with staging copies for review.
Domains and mail
Connect and verify your domains, and set up the mail domain your site sends from.
Reach your audience in your own voice.
Newsletters, search and social images come from the brand record, so they sound and look like the rest of your work.
Email and newsletters
Import your audience, draft in your voice and send campaigns, with the same review as everything else.
Search
Audit the site, then draft titles and descriptions that read like the rest of your copy.
Share images
The image a page shows when it is shared, rendered from your brand kit and set on the page.
Scheduling
Open times on your calendar and take bookings with a Google Meet link attached.
Ask for it in a conversation.
Your team signs in from Claude or ChatGPT and works with the platform from there, whether that means publishing a page or drafting the newsletter. Each person can do what their seat allows, and drafts still go through review.
Brands on the platform.
Open any of them in the System Viewer to see the tokens and components their pages use.
Workhorse
Our own brand, and the system this site is built from.
2014 to ongoing
The Resume Place
A federal resume writing service. Its new homepage was designed here in 2026.
2024
Demme Learning
The family publisher behind Math-U-See. We delivered the system before the build paused.
Nov 2023 to Aug 2024
Start with the studio.
Most teams begin with us, and we set the platform up as part of the work. You can also join the waitlist for an account of your own.
With the studio
AI-Native Brand Infrastructure sets up your brand record and connects Claude or ChatGPT. It is included in the first month of a partnership, or from $7,500 on its own.
On your own
We open accounts a few at a time. Join the waitlist with Google, GitHub or an email address, and we write when yours is ready. Your brand, pages and documents live in your workspace from the first day, and we turn on hosting and email sending once we have set them up with you.