Brand & Identity
12 shown / 12 totalBrand Identity
#brand-identityThe record device: a twelve-inch pressing whose label carries the engraved Capitol and the evening it announces. One object in gold, silver, platinum, and black. The record is the identity.
- website · Live brand book on the production siteBrand kit ↗
The record label doubles as a dated seal. Same circular field, same engraved Capitol, a new date in the center for each edition. Companion arch and seal marks handle letterhead and editorial.
Typography Systems
#typography-systemsA masthead script for the wordmark. Cheltenham Condensed for display, Franklin Gothic for body, Prestige Elite for accents. A newspaper-register system that earns the name Record.
- websiteType on the brand kit ↗
Brand Guidelines
#brand-guidelinesBrand book lives on the live site at /brand. The same theme.json that styles the homepage renders the guidelines page. Versioned in git. Updates ship with the site.
Digital Product
2 disciplinesEmail Design
#email-designKlaviyo-routed RSVP flow with confirmation, calendar add, and donor-tier upsells. Branded email signature.
- documentRSVP flow (documentation)
- documentEmail signature (HTML)
Web Design
#web-designcongressionalrecord.net runs as a block-themed WordPress site with the brand kit at /brand, a video library CPT with year and type taxonomies, brand downloads, dark mode, EventsCalendar + WooCommerce ticketing, and Klaviyo wired to RSVP.
- websitecongressionalrecord.net ↗
- website/brand (live brand kit) ↗
Content & Editorial
6 shown / 6 totalThe printed program for the evening: the order of performances, the members of Congress and professional musicians on the bill, the speakers, and the institutions that convene it.
- document2024 program book
- document · Per-state music banner formatAmerican Soundscapes (Alabama)
Print Design
#print-designInvitation suite, letterhead, music covers, merchandise, and on-event collateral. Print-faithful across reprints because the type system holds.
- document2026 invitation (digital + print)
- document2026 letterhead
Photography & Film
13 shown / 13 totalPhoto direction for the evening. The same beats each edition: arrivals, the room, members and professionals on stage, the speakers, the finale.
Documentary coverage of the 2024 evening. Seven hundred frames archived between the main run and a deep-tracks supplement.
Video & Motion
#video-motionBroadcast title sequences and on-screen thank-you frames. Lower thirds and venue screens share the title kit.
- film · Broadcast intro + lower thirdsCR 2026 title sequence
Marketing & Social
6 shown / 6 totalCover photo system across platforms, partner lockups, and partner cards for NAMM, Americans for the Arts, and NAfME.
Environmental & IRL
3 shown / 3 totalEnvironmental Graphics
#environmental-graphicsVertical state music banners (American Soundscapes), bar signs, laminate tour badges, and event screen lockups for the room.
- documentBar signage (2024)
- documentSmithsonian banner
- documentTour badges (laminates)
The system was the program. The grid is just the proof.