Scott Circle Enterprises. Case study by Workhorse

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Brand & Identity

3 shown / 3 total

Brand Guidelines

#brand-guidelines2018 to 2022

Brand-guidelines maintenance for the SCE client roster. The Theodor Herzl Award (World Jewish Congress) cycle ran through a styleguide update + matching invitation in 2020. ADL's Style Guide Cheat Sheet served as the SCE-team reference for enforcing the ADL brand across event production. Workhorse held and extended each client's existing system; no new brands were built here.

document · 2020 updated brand guidelines for the World Jewish Congress Theodor Herzl Award.Theodor Herzl Award Styleguide
document · October 12, 2020 invitation. Print and web versions.WJC Theodor Herzl Award Invitation
document · Workhorse-authored quick-reference cheat sheet for ADL's existing style guide. Used by the SCE account team to keep event production on-brand. A reference document for a brand that already existed.ADL Style Guide Cheat Sheet

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Digital Product

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Web Design

#web-designAnnual · 2020 to 2022

Annual event microsites for the Giffords Law Center dinner. Multi-year cycle (2020 to 2022) of honoree-anchored dinner sites built on the client-owned parent Giffords brand. The 2020 dinner ran with Cory Booker as the honoree, plus a Gabby 50th-Birthday email invitation, sponsor logo system, and a stylized portrait set.

website · Cory Booker honoree dinner. WordPress site at giffordsdinner.* (full-site backup preserved as ZIP, captured August 24, 2021).Giffords Law Center Dinner microsite · 2020
campaign · June 4, 2020. InDesign + PDF master + delivered email send.Gabby 50th Birthday email invitation
production · Stylized Gabby portrait, outline, 50th-birthday title art, yellow-flower motif, and sponsor renderings (Munger Tolles Olson, HAVI, Zitrin).Giffords Law Center 2020 dinner asset library
production · Continued annual-dinner cadence. The 2022 cycle included a set of link-preview images for the event.Giffords annual cycle · 2021 + 2022

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Content & Editorial

2 shown / 2 total

Editorial Design

#editorial-design2019 to 2020

JOFA (Jewish Orthodox Feminist Alliance). A pre-build moodboard + style-tile direction set. Two visual directions explored before the system locked.

document · Direction set for the Jewish Orthodox Feminist Alliance brand exploration.JOFA Style Tiles
document · Pre-build moodboard for the JOFA brand exploration.JOFA Moodboard

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Marketing & Social

1 discipline

Campaign Creative

#campaign-creativeAnnual · 2018 to 2022

A roster of annual event identities. JDCA (Jewish Democratic Council of America) took art direction for their event artwork across multiple election cycles, and the Truman National Security Project got the TruCon identity plus a production-image library. NOW (National Organization for Women) ran ongoing event design; EWDJ took annual invitations and sponsorship; Tzedek DC, the legal-aid nonprofit, ran contracts and sponsor design. AHCMC (Arts and Humanities Council of Montgomery County) came through in the 2020 cycle, and a blockchain-industry client in 2021 and 2022 overlapped tech-policy and event production.

campaign · Art direction for the event artwork of the Jewish Democratic Council of America across multiple election cycles.JDCA event artwork
campaign · TruCon annual conference identity + production-image library.Truman National Security Project · TruCon
campaign · Ongoing event design for the National Organization for Women.NOW event design
campaign · 2020 SCE contract package + addendum + sponsor design for the legal-aid nonprofit.Tzedek DC contract + sponsorship cycle
campaign · 2020 EWDJ invitation draft + sponsorship package.EWDJ annual invitations
campaign · Arts and Humanities Council of Montgomery County 2020 cycle.AHCMC 2020
campaign · Tech-policy adjacent engagement. Web graphics + applied collateral.Blockchain-industry client (2021-2022)
document · Mead Center, Hook Hall, Sphinx on K, The Showroom. Used to source venues across the 2020 client cycle.SCE 2020 venue-research dossier