Pricing

Three ways to start.
One ladder.

Workbench for DIY. Subscription or project for managed. Embedded studio for everything.

Free Workbench is the platform side. Studio engagements are the done-with-you side. Most teams start with one and grow into the other.

Workbench (Free)·Discovery ($500)·Studio engagements

DIY · Free

Workbench

The platform side of Workhorse. Free hosting on our edge, brand voice in your editor, and a custom domain when you want one.

We open seats in small batches. Sign up to get on the list, and we’ll email you when yours is ready.

Join the Workbench waitlist

What you get on Free

  • Free site on Workhorse infrastructure
  • Seven Workhorse-curated templates
  • AI editor that knows your brand voice
  • Custom domain when you upgrade

Want Workhorse to design and build for you instead? See studio engagements.

The bridge

Discovery Call

60 minutes with a senior partner. Brand audit, AI integration assessment, and a strategic brief delivered after the call.

Fee is credited toward any engagement.

$500one-time

Studio engagements start at $4,500 / month

Done-with-you · Studio

Four engagements.

Most teams start with a subscription and step up once the platform proves itself. Two senior partners on every engagement.

Included in every engagement

What you get

Two senior partners on every engagement

No handoffs to junior staff. You work with the people designing the system from day one through delivery.

AI-Native tools

Brand voice, content generation, and agent buildouts are part of every engagement. Trained on your brand, not a generic template.

Systems your team runs after we ship

We embed for the intensive period, then hand the keys back. Everything we build is yours, exportable, and documented.

A platform that compounds

Each engagement adds to your Brand OS. The system gets stronger every quarter, not just the deliverable.

FAQ

Common questions

Why is there a free Workbench tier next to $4,500/month engagements?

Workbench is the platform side of Workhorse — the same product our studio team uses to run client work. We open it free to small batches of teams so it gets stress-tested by people who would build their own site. Studio engagements are the done-with-you path: we embed, build, and hand the system back. Workbench is the DIY entry to the same brand-OS approach.

How do I pick the right engagement?

Most teams start with Studio Subscription and step up once the platform proves itself. Brand System and Institution Brand OS are project-shaped — finite scope, defined deliverable. AI Studio Retainer is for teams that need a full embedded studio. If you're not sure, talk to us and we'll suggest the right shape.

What does the Discovery Call get me?

60 minutes with a senior partner. Brand audit, AI integration assessment, and a strategic brief delivered after the call. The fee is credited toward any engagement.

Can I cancel a subscription?

Subscriptions ask for a 3-month minimum so we can deliver meaningful work. After that, you can adjust or cancel with 30 days notice. Everything we've built is yours to keep — exportable, documented, and on infrastructure you can run yourself.

Do you take work outside these shapes?

Yes. The engagements above are starting points. If you need e-commerce systems, course platforms, exhibition graphics, or something else, talk to us and we'll build the engagement around what you need.

Not sure which fits?

Tell us about the work.

Send a line. We’ll suggest the right engagement, or build one around what you need.

Talk to a partner