Brand systemWorkhorse

The theme every brand starts on.

Brand System v1.0 is the Figma file and the theme every brand on Workhorse starts from. The theme sets how a page looks and behaves: surfaces, ink, rules, buttons, fields and motion. The brand brings its name, logo, colors and fonts, and the theme decides where that color is allowed to go.

Themes
Worktable, Basic, Editorial
Example brands
Workhorse, Powerbase Energy
Book sizes
Slide, Letter, web at 1440, 768 and 390
File
Figma, on the Obra shadcn kit
Themes01

Three themes, one set of roles.

Every theme fills the same roles: a canvas, three surfaces, four steps of ink, three rules. Worktable is the default and the theme this site runs on. Basic and Editorial come with it, and the Figma file carries all three as variable modes.

  1. Worktable

    Warm canvas, filled fields and six button tiers.

    The Workhorse book in Worktable

    • canvas
    • surface-1
    • surface-2
    • surface-3
    • surface-px
    • ink
    • ink-2
    • ink-3
    Search the brand book
    1. CoverSlide
    2. Chapter pageLetter
    3. Chapter page390
  2. Basic

    Plain neutrals and a 4px radius, close to stock shadcn, for a brand that wants the components out of the way.

    The Workhorse book in Basic

    • canvas
    • surface-1
    • surface-2
    • surface-3
    • surface-px
    • ink
    • ink-2
    • ink-3
    Search the brand book
    1. CoverSlide
    2. Chapter pageLetter
    3. Chapter page390
  3. Editorial

    Paper, ivory and kraft with honey and moss as spot colors. Made for books.

    The Workhorse book in Editorial

    • canvas
    • surface-1
    • surface-2
    • surface-3
    • surface-px
    • ink
    • ink-2
    • ink-3
    Search the brand book
    1. CoverSlide
    2. Chapter pageLetter
    3. Chapter page390
Placement02

Where the brand’s color goes.

A loud color gets used everywhere unless the system decides where it belongs. Under Worktable a brand’s signal color reaches five places: the lockup, progress, the active nav item, the focus ring and one brand button. The Workhorse yellow and the Powerbase blue follow the same rule.

Workhorse
Chapter 3 of 8
hello@
Powerbase Energy
Chapter 3 of 8
hello@
Book03

The brand book at five sizes.

The cover, the section opener and the chapter page are components with a size for each format: a 1920 by 1080 slide, a US Letter page, and the web at 1440, 768 and 390. The client sits top left, the section top right, and a mono footer closes every page. The Workhorse book is the worked example.

Workhorse brand book cover as a 1920 by 1080 slide: the title Brand book Workhorse, a rule, the edition details and the wordmark in the footer
The cover as a slide, in the Workhorse brand.
A chapter page as a slide: Brand Position on the left, the positioning statement and three voice rows on the right
A chapter page as a slide. The copy is the opening of the Workhorse brand book.
A section opener on an ink ground: section 02, Color System
A section opener on ink. The theme’s dark mode turns any page into an ink page.
The Brand Position chapter set on a US Letter page in one column
The same chapter on a US Letter page.
The Brand Position chapter at 390 pixels wide, stacked for a phone
The same chapter at 390, the width of a phone.
Flyers04

A flyer from the same parts.

Twelve flyer components, from the masthead and the QR seal to the info card and the photo band, use the brand’s fonts and a flyer palette drawn from its color tokens. We rebuilt the Powerbase Energy rebate flyer from them in English and Spanish, and each rebuild sits beside the delivered original in the file.

Powerbase Energy rebate flyer, front: up to $20,000 in home energy upgrades, four steps from audit to approval, and a list of eligible upgrades
The front: the offer, the four steps and the eligible upgrades.
Powerbase Energy rebate flyer, back: four cards on weatherization, heat pumps, induction stoves and heat pump water heaters
The back: one card per upgrade, each with how it works.
File05

Start from the file.

The Figma file opens on a placeholder brand called Your brand. Set its colors, fonts and logo, and the components and book pages follow. Pick a theme in the variable modes; Worktable is the default.