Workhorse//Brand book/v1.1.0
Brand Standards Manualv1.1.0 · 2024-09-26
Resume Place

We wrote the book on federal resumes.

Document
ClientResume Place
Established1971
Issued2024-09-26
Versionv1.1.0
Statusactive
Project2024

Federal resumes. Books. Training. Certification.

Contents
  1. 1.0Heritage§
  2. 2.0Audience§
  3. 3.0Logo§
  4. 4.0Color§
  5. 5.0Typography§
  6. 6.0Photography§
  7. 7.0Voice§
  8. 8.0Sub-brands§
  9. 9.0Applications§
  10. 10.0Design System§
1.0Heritage2.0Audience3.0Logo4.0Color5.0Typography6.0Photography7.0Voice8.0Sub-brands9.0Applications10.0Design Systemspec.mdspec.jsondata view
1.0 HeritageResume Place · Brand Standards

We wrote the book on federal resumes.

Turning obstacles into opportunities for almost 50 years.

The Resume Place, Inc. was the first-ever federal resume writing service. Since 1971 we've seen a fair share of competitors and imitators, but there is only one original.

1.1

Origin

When The Resume Place was founded.

When The Resume Place was founded, we were essentially a design and print studio that employed storytellers to help people tell their unique career stories within the confines of a federal resume.

The internet did not exist, everything was done on paper, and people literally showed up at our door to get help. Some of us still remember the smell of ink, paper, and sweat when many eager job seekers would walk into our K Street office on a hot DC summer day.

1.2

Character

The Resume Place is cut-and-dried but certainly not dry or dull.

Honest · Charismatic · Empowering · Invigorating · Irreverent · Timeless · Visionary · Authentic · Intelligent
1.3

Pillars

Building on a Legacy

Originators and Innovators

Over 50+ years of responding to Washington's changing rules, regulations, and culture.

The New Institution

Educators and Resource Center

Giving people the tools to transform their careers and their lives. Guiding leaders in finding the most qualified candidates.

Empowering + Inspiring

Advocating for Changemakers

Empowering people to advance themselves by properly highlighting their talents, skills, accomplishments, and being their best selves.

“The Resume Place helps people write new chapters in their story of service and commitment to America.”
2.0 AudienceResume Place · Brand Standards

Federal job seekers, the federal employees and executives now moving into the private sector, and the agencies and trainers who carry the work forward.

2.1

Personas

The Transitioning Federal Employee

rising

Federal employee moving to the private sector

A current or recently separated fed facing a reduction in force, a reorganization, or plain uncertainty. They have a decade of real federal accomplishments and a resume built for USAJOBS, not for a private recruiter who reads it in six seconds. The move is not a step down. Their federal experience is the most valuable thing on the page, once it is translated.

The Senior Executive

rising

SES candidate or senior leader, federal or private

A senior leader applying to the Senior Executive Service, or carrying executive-level federal experience into the private sector. The documents are heavier and the stakes are higher: ECQs, the five-page narrative, the two-page executive resume. They expect a partner who has written at this level for years and who treats their time accordingly.

The Career-Advancing Applicant

core

Federal job seeker, GS-7 through GS-15

Someone with real accomplishments and no clear way to fit them into a federal resume. Mid-career or moving into government, facing OPM rules, GS levels, and a USAJOBS form that does not reward modesty. They want to serve, and they want the work they have already done to count.

The Agency Training Lead

demoted

Federal agency HR, procurement, or workforce-development lead

Responsible for finding qualified candidates and training the people already inside the agency. They buy SES ECQ workshops, trainer certifications, and curriculum on a government rate and a government timeline. They need a partner who has done this for decades and can show the receipts.

The Certified Trainer-Coach

demoted

Ten Steps Certified Writer, Trainer, or Coach (CFRW, CFJST, CFCC)

An educator or career-services professional who teaches the federal job search using the Ten Steps curriculum. They earned their certification through the program and carry the methodology into resource centers, military transition offices, and private practice. They are both the brand's audience and its extension into the field.

3.0 LogoResume Place · Brand Standards

Wordmark. Logomark. Lockup.

The marks that hold the system together.

The Resume Place wordmark is the primary mark. The checkmark logomark is shorthand. They are documented as separate elements, and should rarely be paired together.

3.1

Marks

Wordmark, Orange
Wordmark, Orange
Wordmark, Blue
Wordmark, Blue
Wordmark, Reverse on Midnight
Wordmark, Reverse on Midnight
Logomark, Orange
Logomark, Orange
Logomark, Blue
Logomark, Blue
Logomark, Reverse
Logomark, Reverse
Lockup Horizontal, Orange
Lockup Horizontal, Orange
Lockup Stacked, Orange
Lockup Stacked, Orange
Lockup With Tagline, Orange
Lockup With Tagline, Orange
4.0 ColorResume Place · Brand Standards

Inspired by a colorful cast of characters.

Finding our true colors.

For almost half a century, we've helped people further their careers and build a legacy in the service of our country. The brand's colors are as warm, vibrant, and sharp as the people who have come through our doors over the decades.

4.1

Palette

Select any step to copy its hex. The widest step in each ramp is the working default.

orange

Pantone 8923 C · #C040003 steps

blue

Pantone 2767 C · #0F264C6 steps

neutral

Pantone 8403 C · #5B5E603 steps

applied

the palest blue wash. Applied layer, 2026. · #EEF1F715 steps

Base

Paper · #FFFFFF2 steps
4.2

Semantic roles

The palette mapped to intent. Values are copyable.

Semantic roles23 tokens
5.0 TypographyResume Place · Brand Standards

A fresh but familiar face.

Balancing novelty and familiarity.

We have designed the secondary brand elements to give people a simple bridge from the old identity to the new, helping avoid confusion and giving them an opening to refamiliarize themselves with our brand.

5.1

Typefaces

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
primaryMessina SansRoman Wilhelm · Lineto
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
editorialMessina Serif
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
monoMessina Sans Mono
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
condensedMessina Sans Condensed
5.2

Hierarchy

Every role stacked the way it ships.

Hierarchy in use5 roles
DisplayMessina Sans Black · 900
Federal careers, served.
Hero headlines and the wordmark.
HeadlineMessina Sans SemiBold · 600
Honoring the legacy. Writing the next chapter.
Section headlines, subheads, emphasis.
EditorialMessina Serif · 400
A brand that has held a category since 1971.
Long-form publishing and federal-aesthetic moments.
BodyMessina Sans Book · 400
Five service entry points, one homepage. The Ten Steps shelf has anchored federal career publishing for decades.
Workhorse copy across editorial print, marketing, and product UI.
MonoMessina Sans Mono · 400
OPM · SES · ECQ · CFJST · CFCC
House treatment is all-caps with extra tracking.
6.0 PhotographyResume Place · Brand Standards

Less Talk, More Walk.

Photography selection, made simpler.

The following are some basic guidelines to help guide art direction decisions when planning a photo shoot, procuring stock photography, or browsing our back catalog of images.

6.1

Direction

6.2

Selection questions

Ask these of every photograph.

Does this reflect our audience?

The subjects in our image selection should reflect the federal workforce population. Consider demographic factors, keywords, and composition when selecting images.

What is this image saying?

Let the picture speak for itself, but always make sure it is in conversation with surrounding content and not clashing.

How do we want our audience to feel?

The simplest way to gauge the emotion of an image is to reference our brand character list. To invoke optimism, focus on the brand character words that best align with that emotion: visionary, charismatic, empowering.
6.3

Themes

Washington, DCWashington, DC

Washington, DC

General use for all federal-career related content.

Classes and ConferencesClasses and Conferences

Classes and Conferences

Training and consulting.

Studying and Online LearningStudying and Online Learning

Studying and Online Learning

General use, publishing, and online learning.

FamiliesFamilies

Families

General use for all career-related content. Military families and spouses.

7.0 VoiceResume Place · Brand Standards

Cut-and-dried but certainly not dry or dull.

Charismatic · Empowering · Plainspoken

7.1

Principles

Lead with the work

Federal hiring is technical. Name the rule, the document, the window. Earn the reader’s time with a specific signal.

Hold the warmth

Fifty years of helping people serve. The voice respects the seriousness of the moment without losing its humanity.

Plainspoken authority

No federal jargon for its own sake. Short sentences. Direct verbs. Sources cited when stakes are high.

Headlines state it plainly

One plain statement per headline. No clever two-part fragments ('Federal is the proof. It travels.'), no italic or colored-accent treatment on part of the line. State the fact and let it carry.

No em dashes

Use commas, colons, or periods instead. Applies to all copy: body, captions, data, headlines.

The method is human

Never foreground AI process in client-facing service copy. Describe the work in human terms: the writer analyzes, we trim, we translate.

resume, not résumé

Write 'resume', never 'résumé'. No accents, anywhere. Client mandate (Kathryn, note #22371).
7.3

Vocabulary

Words we use

federal resumeUSAJOBSECQsthe five-page narrativeSenior Executive ServiceGS levelsOPMKSAsaccomplishmentfederal-to-privatecapability statementTen Steps to a Federal Jobthe originalsince 1973

Words we never use

career pivotland your dream jobrockstarninjaguruleveragesynergygame-changersecret sauceone-size-fits-allspray and prayjust a resumestep downrésumé
7.4

Prompt kit

Ready-to-run prompts for anyone writing as Resume Place.

Hero line
herosubhead

Write a hero line for the {surface} aimed at {audience}. Lead with Resume Place's federal expertise since 1973. Plainspoken and charismatic, never hype or urgency. One sentence. No emoji, no exclamation points.

Newsletter intro
newsletteremail_body

Write a 2-3 sentence intro for The Federal Career Newsletter on {topic}. Open with a plainspoken reframe of the reader's situation, then promise one specific, usable payoff. Audience: {audience}. Hold the warmth; respect the stakes.

Persona outreach email
email_subjectemail_body

Draft a short outreach email to {persona}. Name their exact situation in the first line. Offer the specific Resume Place service that fits (ECQ review, federal-to-private translation, certification). One clear next step. No false urgency, no generic flattery.

Federal-to-private bullet rewrite
body

Rewrite this USAJOBS resume bullet for a private-sector recruiter who reads it in six seconds: {bullet}. Keep the accomplishment and scope. Drop the federal jargon. Lead with the outcome. Do not downplay the federal experience or frame the move as a step down.

ECQ explainer
bodylede

Explain ECQs (Executive Core Qualifications) plainly to {audience}. Say what they are, why they matter, and what makes them hard, in three short sentences. Authority without jargon. Cite the OPM requirement if it sharpens the point.

Agency capability opener
bodyannouncement

Write the opening paragraph of a capability statement for {agency_lead}. Lead with proven curriculum and a credentialed trainer bench. Speak to procurement and compliance. Plainspoken, substantive, no marketing fluff. Show the receipts.

8.0 Sub-brandsResume Place · Brand Standards
8.1

The wider system

Ten Steps to a Federal Job®

shipped

Curriculum + Certification Program

The Ten Steps shelf is one of the most prominent ways customers engage with The Resume Place, through the many book editions, training sessions, and the sheer wealth of information and opportunity associated with the brand. Familiar design elements from the previous Ten Steps brand (banners, stars, flags) are combined with new brand elements (color, logomarks) to enforce the connection between the Resume Place's legacy and its future.

CCAR Accomplishment Builder

shipped

Free tool, Resume Toolbox family

Part of the Resume Toolbox family. A simple encapsulation of the brand typography used for other familiar products and programming. The straightforward box motif around 'BUILDER' links the product back to the family of tools.

Executive Leadership Training Program (ELTP)

shipped

Agency training program

The executive leadership training offering for government agencies, delivered live and online. The mark ships in box, horizontal, and online variants so it can sit in course catalogs, slide decks, and the learning platform.

Resume Place Online Learning

shipped

Learning platform

The self-paced learning surface: courses, videos, and the resource center that supports certification students and jobseekers between sessions.

8.2

Marks

Ten Steps to a Federal Job®

Ten Steps to a Federal Job, lockup
Ten Steps to a Federal Job, lockup
Ten Steps to a Federal Job, logomark
Ten Steps to a Federal Job, logomark
Ten Steps to a Federal Job, logotype
Ten Steps to a Federal Job, logotype
Ten Steps, square
Ten Steps, square
Ten Steps, stacked + logomark
Ten Steps, stacked + logomark
Ten Steps, stacked logotype
Ten Steps, stacked logotype
Ten Steps Certified, stacked badge
Ten Steps Certified, stacked badge
Ten Steps Certified, circular badge
Ten Steps Certified, circular badge
Ten Steps Certified, flag
Ten Steps Certified, flag
Certified Federal Career Trainer and Coach, lockup
Certified Federal Career Trainer and Coach, lockup

CCAR Accomplishment Builder

CCAR Builder
CCAR Builder

Executive Leadership Training Program (ELTP)

ELTP, box
ELTP, box
ELTP, horizontal
ELTP, horizontal
ELTP Online
ELTP Online

Resume Place Online Learning

Resume Place Online Learning
Resume Place Online Learning
Resource Center
Resource Center
8.3

Motifs and treatments

Ten Steps to a Federal Job®

Banners, stars, flags

Legacy elements such as banners, stars, and flags are subtly utilized to invoke familiarity with the brand.

Certification badges

Badges are streamlined to be more of a solid design element that can be more easily utilized. Two tiers: Master Certified Trainer & Coach, and Certified Trainer & Coach.

CCAR Accomplishment Builder

Toolbox = Box

A straightforward box remains as the primary motif around 'BUILDER' in the extended system, linking it back to the family of tools.

RP Monogram Badge

The main Resume Place logo letters serve as a simple encapsulated circle monogram, using a sturdier version of the brand's font.

Messina Sans Condensed

Allows for acronyms and long titles.

Messina Serif Italic

Connects to the federal aesthetic and to other Resume Place programs.

8.4

Considerations

CCAR Accomplishment Builder

  • Are we providing enough familiarity with our brand?
  • Are we providing enough distinction from our other products and/or services?
  • Does this feel like an intuitive growth of our brand?
9.0 ApplicationsResume Place · Brand Standards
9.1

In the world

print

Business Identity Set

Full-color business identity system. Print specs to be added.

print

Certificate

Issued for Resume Place certification programs.

digital

Presentation Template

Brand-aligned presentation template for workshops, training, and agency-facing decks.

10.0 Design SystemResume Place · Brand Standards
Live system·active·2024·Tokens on disk, rendered live·Figma →·spec.json·spec.md

The digital application layer

Product and web surfaces apply the v1.1 identity under a stricter register, locked in 2026. The dark blues become the ground: Evening Blue and the night navy carry whole screens, not just headlines. Book-cover blue (#2F62C4), drawn from the Ten Steps covers, is the signal color for links, active states, and folios. Tangelo Orange steps back to an accent. It marks the one primary action in view and never becomes a surface.

Messina does the structural work. Serif for display, blue serif folios, condensed caps for labels and chrome, mono for data only. One primary button per view.

This is an application layer on the v1.1 identity, not a palette revision. Print, publications, and campaign work stay Tangelo-led as the book documents above.

Foundations / Spacing

Spacing

The brand's spacing scale and container widths. Mono-keyed for scan, not for memorization.

Scale

13 steps
14px
28px
312px
416px
520px
624px
832px
1040px
1248px
1664px
2080px
2496px
32128px
1 4px. Micro2 8px. Tight4 16px. Base6 24px. Comfortable8 32px. Spacious12 48px. Section gap16 64px. Large section32 128px. Hero breathing room

Containers

3 widths
narrow720px
Reading / form / long-form article width
max1140px
Standard content width
wide1440px
Marketing hero / dashboard width

Foundations / Radius

Radius

Corner-radius tokens. Small UI sharp. Large surfaces soft. Pills and avatars full.

none
0
sm
4px
md
6px
lg
12px
full
9999px

Foundations / Motion

Motion

Durations and easings. Conservative product-UI motion. Quick hovers, gentle transitions, no theatrics.

Duration

4 durations
instant
0ms
No animation (reduced-motion fallback)
fast
150ms
Hover, focus, micro-interactions
normal
300ms
Standard transitions
slow
500ms
Reveals, page transitions

Easing

4 curves
default
500ms
Standard ease. Most transitions
in
500ms
Ease-in. Exits
out
500ms
Ease-out. Entrances
linear
500ms
Linear. Progress and continuous motion only

Components

Component library

A token-driven component set. Every component reads from the brand scope above. Swap the brand and the same components reskin without code changes.

Button

Six variants (primary, secondary, accent, neutral, ghost, outline), three sizes, default and pill shapes.

Tokens
--primary--secondary--accent--radius-md--radius-full--font-primary
Variants
Sizes
Shape
State

Input

Text input, textarea, and label. Standard size scale with hover and focus states tied to the primary token.

Tokens
--primary--base-300--background--foreground--radius-md
Sizes
State
With label

Card

Default, soft, and outlined surfaces. Composable header, body, and footer regions.

Tokens
--background--base-100--base-200--base-300--radius-lg

Default

Standard surface for product UI. Sits on the base background with a subtle border.

Soft

A muted variant for secondary content. Reads as supporting, not primary.

Outlined

Transparent background with a defined edge. Good for placement over decorated surfaces.

Badge

Status indicators and chips. Pulls from brand and status tokens for semantic meaning.

Tokens
--primary--accent--success--warning--danger--radius-full
Brand
PrimarySecondaryAccentNeutralSoft
Status
InfoSuccessWarningDanger
Size
SmallMedium

Avatar

Image or initials, four sizes, optional brand tone for placeholder fills.

Tokens
--primary--secondary--accent--neutral--radius-full
Sizes
HL
CL
EA
YL
Tones
P
S
A
N

Tabs

Underline and pill variants. Active tab uses the primary token; inactive tabs sit at 60 percent foreground.

Tokens
--primary--foreground--base-100--base-300
Underline
Active lesson workspace.
Pill
Home view content.

Site anatomy

How a page is argued

Every section on a Resume Place page performs one job, and the job has a name that means the same thing on any site. Role is the universal layer, Section is what this brand calls the instance, Block is what renders it. A page spec that carries all three can be read by a writer, an agent, or a build without any of them knowing the other two.

Roleuniversalopener

Claim the page thesis and orient the visitor. First section, one per page.

Sectionthis brandHero

What people call it in the room. Written in the brand voice, free to hide the role.

Blockthe buildhome-hero

The component that renders it. Swappable without touching the copy.

The vocabulary

Fourteen roles, deliberately few. The ones Resume Place leads with are marked; the ones it does not use are still listed, because a role this brand skips is a decision, not a gap.

openerClaim the page thesis and orient the visitor. First section, one per page.
why-nowEstablish urgency or context: what changed, why this matters today.
processShow how it works, in ordered steps.leads
offerPresent a thing to buy or engage: service, program, tier, price.leads
segmentationLet each reader find their situation by name. Routes, not sells.
proofThird-party evidence: quotes, stats, logos, seals.leads
catalogShow the products themselves: books, work, gallery.
freshnessShow the org alive and current: news, articles, events.
captureGet a contact from a reader not ready to buy.
closeThe final ask. Last section, one per page.
objectionsAnswer the questions that block a decision.
storyNarrative about the org or the work: history, mission, case.
peopleWho does the work.
contactHow to reach or find the org.

RP earns attention with authority before it sells. Fifty years of federal hiring, the book that named the category, and a method that is visible before a price appears. Proof is not a band near the footer; it is load-bearing from the first line.

  • why-now is a standing role on this brand, not a campaign device. Federal rules move, and RP's claim is that it already knows how they moved. It renders at lower hierarchy, inside the process band, so urgency reads as expertise rather than alarm.
  • segmentation routes and never sells. A reader finds the words for their own situation (SES, military spouse, career changer, recent grad) and leaves for the page that fits.
  • offer may repeat, and does: writing, interview preparation, certification, agency training are four audiences with four asks on one page.
  • catalog runs twice in sequence on the homepage, introduction then shelf, because the books are both proof of authority and a product line.
  • close appears exactly once per page and always returns to the consultation.
Roles this brand does not use
  • people as a standalone role on marketing pages. The team appears inside proof and story, named in the work, not arranged in a grid of portraits.
  • contact as a section. Contact is chrome: the utility bar and the footer carry it on every page.

A real page, annotated

The home page in order. Read the role column alone and the argument is visible without knowing anything about Resume Place.

opener → segmentation → process → offer → why-now → offer → proof → offer → offer → catalog → freshness → capture → close

  1. 01openerHerohome-heroClaim authority in one line and orient the visitor.
  2. 02segmentationServiceshome-servicesName the three business lines in the reader's own terms, before any one of them is sold.
  3. 03processThe Methodhome-methodShow how working with us actually goes: a certified writer interviews you and writes it, start to finish.
  4. 04offerStart Herehome-startName the entry point, the paid consultation, and the two rates. Carries the audience cut inline rather than in a section of its own.
  5. 05why-nowThe Two-Page Rewritehome-rulesEstablish urgency: the guidance cut the federal resume to two pages and we already track every format era.
  6. 06offerInterview Prephome-interviewSell the second service: coaching before the interview.
  7. 07proofTestimonialshome-testimonialsProve it works, in clients' own words.
  8. 08offerGet Certifiedhome-certRecruit counselors into the train-the-trainer credential.
  9. 09offerAgency Traininghome-agencySell courses to government agencies, over a wall of agency names.
  10. 10catalogBookstorehome-booksSell the shelf direct: a book for every stage of a federal career.
  11. 11freshnessNewshome-newsShow the team publishing, current and expert.
  12. 12captureNewsletterhome-newsletterCapture the reader who is not ready to buy.
  13. 13closeFinal CTAhome-ctaClose: work with the experts who wrote the Federal Resume Guidebook.

Inside a section

Whatever its role, every section is written from the same named slots. The keys are house keys so any tool can read a spec. The right column is how Resume Place speaks them.

kickerKicker

The small label above the headline. Wayfinding, not content.

Condensed caps live here and only here. Some brands say eyebrow; the spec key is kicker.

Set in Messina Sans Condensed caps. RP kickers are wayfinding only: 'How it works', 'Who we serve', 'For agencies'. They never carry the claim.

headlineHeadline

The section's one claim.

One plain statement. Never restates the kicker.

One plain statement per headline, per the brand's Plainspoken rule. No two-part fragments, no accented half-lines.

ledeLede

The opening paragraph. Earns the headline.

Present when the headline needs support, absent when it does not.

25 to 65 words. Names the rule, the document, or the window before it makes a promise.

bodyBody

Running prose beyond the lede.

Story and about roles mostly. Most sections have none.

Rare on marketing pages. Lives in RP Resume News articles and the history narrative.

itemItem

The repeating piece: card, step, quote, stat, tier, question.

Each item has its own head and body pair. Named by the block noun.

RP names its repeating pieces by the block's noun, and the names are stable across the site.

figureFigure

The section media: photo, video, artwork, document.

Carries an alt and a credit. Never decorative filler.

Photography of real staff, classes, and books. The flag video is the one motion figure and it is chrome, not a section figure.

actionAction

The button or link the section asks for.

One primary per section, one primary per view.

One primary per view, set in Tangelo. Every service action leads to the same door: the paid consultation.

labelLabel / Note

Chrome: prices, dates, folios, footnotes.

Mono is permitted here when the content is data.

Rates, GS grade ranges, credentials (CFJST / CFCC), editions, dates. Mono is permitted here because the content is data.

Item nouns
step
The ordered pieces of a process section. Three on the homepage Method.
card
The default repeating piece: audiences, rule changes, courses, articles.
tier
A priced entry point. Carries a headline, a target-grade label, and a rate.
quote
A client testimonial, run in the client's own words with no pull styling.
seal
An agency seal in the government training band. Evidence, not decoration.
book
A title on the shelf. Cover, edition, price, direct order.

The rest of the site

Named sections on the other pages. Roles repeat across pages on purpose: the same job, argued for a different reader.

Federal Resumes
  • proofTrust Stripsection-stats
  • segmentationWho Are Yousection-cards
  • offerServices and Samplessection-cards
  • offerConsultation Bandsection-cta
SES
  • processThe Five ECQssection-cards
  • offerThe Interview Is a Testsection-media-split
Certification
  • segmentationWhich Certificationsection-cards
  • storyWe Wrote the Curriculumsection-media-split
  • offerTrainer Resourcessection-ledger
Government Training
  • catalogCourse Listsection-ledger
  • processRequest to Deliveredsection-steps
  • closeReady to Contractsection-cta
Books
  • catalogThe Shelfsection-rail
Resources
  • offerFree Builderssection-cards
  • captureOne Story, Three Usesnewsletter-form

Canon: docs/SECTION_ROLES.md. This brand overlay: tokens/brands/<slug>/grammar.json, authored during the work like voice, never inferred. The coarser color axis on the sitemap diagrams is a tint, not a role; the two vocabularies sit at different altitudes and the map between them is many to one.

Patterns

Composed patterns

The applied design studies, ported onto the platform and driven entirely by the tokens above. Two registers: the document stays ATS-quiet (ink, Messina, mono federal data); the frame carries the brand (navy ground, bright-blue signal, tangelo as a whisper).

Accent discipline · buttons & pills

Tangelo is rare: one primary action per view. Bright book-cover blue carries the signal; navy is the ground. Condensed handles acronyms and editions.

Composes
ButtonPillMono noteCondensed labels
Start your résumé →Bright blueNavyQuietText link →
Ten StepsOPM ruleSES · ECQWebinarArchive

ONE tangelo action per view. Bright blue carries the signal. Navy is the ground.

Federal job block · the mono data strip

The metadata a federal résumé must carry — series/grade, hours per week, salary, supervisor may-contact — set in Messina Mono as a bordered strip. The title is the one Serif moment in the document body.

Composes
Serif titleMono stripCondensed cell labels
Management & Program Analyst
Bureau of Land Management — U.S. Dept. of the Interior
May 2021 – Present
Series · GradeGS-0343-12
Hours / week40
Salary$98,496 / yr
May contactYes

CCAR accomplishment · result in the signal

Four labeled beats — Context · Challenge · Action · Result — so a hiring manager scans it in six seconds. Only the quantified result carries the bright-blue signal.

Composes
Serif folioCondensed beat labelsMono metricSignal blue
01Cleared a 14-month FOIA backlog and ended the bureau’s litigation exposure.
ContextBureau carried 1,200 overdue FOIA requests across three field offices.
ChallengeNo triage system; two pending lawsuits and an open IG audit finding.
ActionBuilt a priority-scoring workflow; trained 6 records staff; set weekly SLAs.
ResultCut the backlog 38% in two quarters with zero new litigation referrals.

Analysis rail · frame register

Lives only in the frame, never on the paper. Big thin-Serif match numeral in bright blue (same family as the marketing hero stats); covered keywords sit calm, a single required-but-missing term is the one tangelo whisper.

Composes
Serif numeralSignal meterMono keyword chipsTangelo gap
Match score
96%to the
announcement
Keyword coverage · 11 / 12
program analysisFOIArecords mgmtdata visualizationGS-0343auditstakeholder! data governance

Screens

Real screens

Composed pages built from the foundations, components, and patterns above. Live, not stills. The marketing homepage and the résumé workbench — the two surfaces the whole system exists to serve.

01
Marketing homepage

We wrote the book on the federal résumé.

The marketing surface. The light editorial hero with its USAJOBS-ready preview card and serif proof stats, the navy Ten Steps books band with bright-blue covers, the "not dry, nor dull" character quote, the three-practice pillars, the core-services icon system, the articles and live-events bands, and the darkest-ground CTA. Navy is the ground; tangelo whispers once per view.

resumeplace.com
The original federal resume service · since 1971ArticlesAboutContactMy workspace202 · 491 · 6498
The Resume Place
CertificationGovernment TrainingBooks
Start your resume →
The original federal resume serviceRP / Est. 1971

Start with the resume you already have.

Drop in your current resume and we read it on the spot: roles, accomplishments, series and grade, into a structured, federal-ready profile you confirm in a minute. No blank form.

1971First federal service
50+yrsTracking OPM rules
8th ed.Ten Steps guidebook
Start hereDrop your resume here, or click to choosePDF or text · up to 10 MB · stays private to your account
Or
Skip ahead: work with a certified writer · $210/hr
Since 1971The original federal resume service
Ten Steps®The methodology agencies train on
CertifiedFederal job search trainers and coaches
HundredsOf federal careers advised, and counting
Federal career articlesUpdated weekly
Browse all articles →

The latest federal career articles.

America 250July 2026 · Federal service

The Constitution is important for federal employees today.

On July 4, 2026, the nation marks 250 years since the Declaration of Independence. What the founding documents ask of public servants today.

Read the blog →
SESGuide

Writing the 2-page SES resume

The Senior Executive Service has its own rules. A field guide.

Read the blog →
HiringAnalysis

USAJOBS in 2026: the keyword math

How the automated screen reads your resume before a human does.

Read the blog →
The Resume Place newsletter

Federal career guidance, in your inbox.

New blogs on federal resumes, SES applications, USAJOBS, and hiring news, from the firm that wrote the book. No spam. Unsubscribe anytime.

Join federal jobseekers who read Kathryn Troutman’s guidance first.

01
Who we serve
RP / Audience

Fifty years of federal resumes. Now for every career move.

Fifty years inside the federal hiring system taught us how a resume wins. That expertise now works across the whole field, from the first federal job to the senior executive panel, and out into the private market.

Federal

Federal job seekers

The original federal resume service. We write the two-page OPM format, target the announcement, and frame your service so a hiring manager sees it in six seconds.

See the work →
Federal ↔ Private

Transitions, both directions

A reduction in force, a planned move, or a step back into government. Your federal years are the most valuable thing on the page, once they are translated for the recruiter reading them.

See the work →
Executive

SES & senior executives

The ECQs, the executive core qualifications, and the interview simulation. The senior application is its own discipline, and we have run it for decades.

See the work →
Private industry

Private-sector careers

A resume built for the private market and the people who read it fast. The same rigor that clears a federal panel, aimed at a hiring manager and an ATS.

See the work →
Military spouse

Military spouses

The four federal hiring paths for active-duty spouses, and how to win on each. The book that mapped them is ours.

See the work →
Early career

Recent grads & early career

Pathways, internships, and the first federal job. We turn a short record and an education into a resume that ranks.

See the work →
02
What changed
RP / The rules

The federal resume rules changed in 2026.

The 2026 guidance rewrites how a federal application is supposed to read. We have tracked every OPM format era since 1971, so when a rule moves we already know what it means for your page.

Format2026

The two-page federal resume

Agencies are moving off the old five-page outline to a tight two-page format. Every accomplishment now has to earn its line. We have written to this length since the day it was announced.

Narrative2026

Federal essay resumes

Some announcements now ask for a short narrative in place of a duties list. It reads like a story and scores like a qualification. Most applicants have never written one. We have.

Language2026

Plain-language applications

The new guidance pushes for skills-based, plain-language packages over jargon and acronyms. A clearer page that a human and an ATS both read the same way.

Read what the new rules mean for your application →
03
How it works
RP / The method

A certified writer writes your resume, start to finish.

Washington, DC · the people in the work
  1. 01
    Share

    Hand us what you have

    Drop your current resume up top, or come as you are. We read your roles, dates, series and grade. No blank form to fight.

  2. 02
    Strategize

    A certified writer reads it against a real posting

    One hour with a consultant who measures your history against the announcement and names exactly what wins the referral.

  3. 03
    Delivered

    We write your federal-format draft

    You get a finished, OPM-correct resume written to the current two-page format, not a template, not a wizard. Written for you.

Start a consultation →$210 · one hour · certified writer
Washington, DC · since 1971

Fifty years inside the rules, beside the people who live them.

Federal applicants, transitioning service members and their spouses, senior executives, and the trainers who teach them. This is the work, every day.

A Resume Place writer working through a federal resume with a client
One-on-one coaching
A Resume Place instructor leading a federal job-search class
Training the workforce
A candidate preparing for a federal interview
Ready for the interview
A military family weighing federal job options together
Spouses and families
1971Started on K Street, by hand
11OPM format eras tracked
2 ppToday's federal format
04
We wrote the book · order direct
RP / Bookstore

The books the field still trains on.

Jobseeker’s Guide, 10th Edition cover
Ten Steps

Jobseeker’s Guide, 10th Ed.

Ten Steps to a Federal Job® — the methodology agencies still train on, for military and spouses.

From$21.95
Federal Resume Guidebook, 8th Edition cover
Best seller

Federal Resume Guidebook, 8th Ed.

The book on the two-page federal resume. Keyword sets, accomplishment stories, real before-and-afters.

From$21.95
The Stars Are Lined Up for Military Spouses, 3rd Edition cover
Military spouse

The Stars Are Lined Up for Military Spouses®

The federal job search for active-duty spouses: the four hiring paths and how to win on each.

From$15.95
Transitioning Your Federal Resume to Private Industry cover
Transition

Transitioning Your Federal Resume

Moving between federal and private industry: how to convert the record so the other market reads it.

From$29.95
Shop all books →
05
For agencies
RP / Agency training

Train the team that writes the resumes.

For twenty-five years we have taught federal HR offices, workforce centers, and career staff the same method we use for clients. Off-the-shelf courses on the two-page federal resume, USAJOBS, SES ECQs, and behavior-based interviews, delivered on site or live online.

Full-day intensiveHalf-day workshop90-minute virtual class
On the GSA Schedule · WOSB · SAM-registered
Bring training to your agency →
Agencies we have trained
  • Dept. of Health & Human Services
  • Transportation Security Admin.
  • Naval Criminal Investigative Service
  • Dept. of Transportation
  • US Navy SeaPort
  • Federal HR & workforce centers
06
Teach the method
RP / Certification

Get certified to train others.

Since 2002 we have certified career counselors, workforce staff, and HR teams to teach federal resume writing and the federal job search. A three-day program, train-the-trainer, with the books, the agenda, and the credential to run it yourself.

3-day certification · curriculum + license included
See certification dates →
Certified Federal Career Trainer and Coach
Certified Federal
Career Trainer
and Coach
CFJST®

Certified Federal Job Search Trainer

For workforce, employment, and transition counselors who teach the federal job search.

CFRC®

Certified Federal Resume Coach

For coaches and HR staff who write and review the federal resume one-on-one.

07
Success stories
RP / Testimonials

In their words.

Success story
“More than a half-dozen federal job offers.
On working with Kathryn directly
Kathryn Troutman, the owner of The Resume Place, literally wrote the book on federal resume writing. Her personalized feedback and coaching has been absolutely invaluable in helping me receive more than a half-dozen federal job offers (and still counting). Particularly in a few instances when I feel I’ve hit a wall, Kathryn always seems to know what I’m doing wrong and how to fix my mistake.
An offer the next day.
We discussed and reworked my resume, also developing a suitable cover letter. I sent it out to four potential employers, and I was amazed to receive an outstanding offer the next day. True story, and I am grateful to Resume Place for the exceptional result.
A federal resume in under a week.
Rita dedicated herself to understanding my concerns with my old resume. In under a week, she took my federal employment history with its disparate collection of duties and accomplishments and helped me craft an easy-to-read professional resume.
On working with Rita Chambers
Ready for an SES interview.
Before a key agency Senior Executive Service interview, Kathryn efficiently designed an interview simulation, application, and post-op review. Her no-nonsense guidance provided lifelong tips on the “Last 5 Percent” interview elements crucial to placement success. I could tell the positive difference during the extensive agency interview that followed.
Jim S.
No more guessing

Work with the experts who wrote the federal resume.

A free estimate, a certified consultant, and fifty years of knowing exactly what the next rule change means for your application.

Get a free estimate →Call 202 · 491 · 6498
The Resume Place
Federal careers,
served since 1971.
Resumes
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  • Private Industry
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  • Consultation
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© 1971–2026 The Resume Place, Inc.Brand v1.1 · Messina · Washington, DC
02
The résumé workbench
Centerpiece

A two-page federal résumé, set in the system.

The centerpiece, and the artifact at the center of the business. The two registers made visible: a disciplined ink-on-paper federal résumé (Serif masthead, Mono metadata strips, CCAR accomplishments with the win in bright-blue) held inside the expressive navy frame — match score, keyword coverage, format checks, and the one tangelo whisper on a missing required keyword. Runs on JSON Resume plus a federal extension.

app.resumeplace.com/builder/rivera-jordan
The system, applied to the product · not the page

The brand sells résumés.
So the system has to set one.

The marketing tile dressed the homepage. This layer dresses the artifact at the center of the business: the two-page federal résumé, the structured information beneath it, and the analysis that proves it. It runs on JSON Resume plus a federal extension, and it works in two registers.

Document register

Ink on paper. ATS-safe.

The résumé itself stays disciplined so USAJOBS and applicant-tracking systems parse it cleanly: black ink, one navy rule, Messina Serif for the name, Mono for federal data. No bleeds, no orange, no decoration.

Frame register

The brand, full voice.

Everything around the document carries the expressive system: navy workbench, bright-blue match score, tangelo reserved as a whisper for one thing only, a required keyword that is missing.

02
The artifact · document register inside the frame

A two-page federal résumé, set in the system.

RP-DS / Document
rivera_jordan · federal · 2pp.pdf
USAJOBS readyReviewed · Certified CoachExport →
Jordan A. Rivera
Program Analyst · GS-0343-13 · Announcement DOI-25-IM-12384
Arlington, VA 22203[email protected](202) 555-0148US CitizenVeterans’ Preference: 5-pt (TP)Highest grade held: GS-12
Professional summaryfiled · profile

Management and program analyst with nine years of federal service in the Department of the Interior, specializing in records administration, FOIA compliance, and operational data. Proven record building triage systems and dashboards that clear backlogs and survive audit. Seeking a GS-13 program analyst role applying data governance to bureau-wide reporting.

Work experience2 positions · federal format
Management & Program Analyst
Bureau of Land Management — U.S. Department of the Interior · Washington, DC
May 2021 – Present
Series · GradeGS-0343-12
Hours / week40
Salary$98,496 / yr
SupervisorD. Whitfield · (202) 555-0102
May contactYes
01Cleared a 14-month FOIA backlog and ended the bureau's litigation exposure.
ContextBureau carried 1,200 overdue FOIA requests across three field offices.
ChallengeNo triage system; two pending lawsuits and an open IG audit finding.
ActionBuilt a priority-scoring workflow in the case system; trained 6 records staff; set weekly SLAs.
ResultCut the backlog 38% in two quarters with zero new litigation referrals.
02Stood up the bureau's first operational data dashboard.
ContextLeadership reported field metrics by hand from 11 spreadsheets each month.
ChallengeNo single source of truth; figures disagreed across offices.
ActionDefined shared definitions, modeled the data, and shipped a self-serve dashboard.
ResultReclaimed ~30 hrs/mo of analyst time; adopted by 4 field offices.
Program Support Specialist
National Park Service — U.S. Department of the Interior · Denver, CO
Jul 2017 – May 2021
Series · GradeGS-0343-11
Hours / week40
Salary$72,030 / yr
SupervisorM. Okafor · (303) 555-0188
May contactYes
03Ran the grant-closeout process for a $14M regional program.
Context42 grants approaching closeout deadlines across the Intermountain Region.
ChallengeManual tracking risked de-obligation of unspent funds.
ActionBuilt a closeout checklist and calendar; coordinated 9 grantees and finance.
ResultClosed 100% on time; preserved $2.1M in at-risk funds.
Jordan A. Rivera · Program AnalystPage 1 of 2 · DOI-25-IM-12384
Educationfiled · degrees
M.P.A., Public Administration
University of Colorado Denver
2017
B.A., Political Science
University of Maryland
2012
Certifications & trainingmono · credentials
PMP · 2022FAC-COR Level IITen Steps to a Federal Job® · CFJSTTableau Desktop Specialist
Skillskeyword coverage → see rail
FOIA administrationRecords managementProgram analysisData visualizationGrant closeoutStakeholder coordinationData governance — not yet evidenced
Referencesavailable on request

Supervisory references listed under each position above; both authorized for contact. Additional professional references furnished on request per agency standard.

Jordan A. Rivera · Program AnalystPage 2 of 2 · Generated by The Resume Place
Written to
Program Analyst, GS-13
DOI-25-IM-12384 · Dept. of the Interior · closes Jun 30
Match score
96%to the
announcement
Keyword coverage · 11 / 12
program analysisFOIArecords mgmtdata visualizationGS-0343auditstakeholder!data governance
Format checks
Two-page format2 / 2 pp
Federal fields completehrs · grade · sup
All accomplishments CCAR3 / 3
Add a "data governance" example1 gap
Draft the missing example with a coach

Same colors and type as the marketing tile. The difference is discipline: inside the paper, the system goes quiet so a machine can read it. Around the paper, it speaks.

04
The rules that keep it honest

Four laws of the résumé layer.

RP-DS / Doctrine
01

The paper stays quiet.

Inside the document: ink, one navy rule, no bleeds, no orange. If a machine can’t parse it, the design failed. The brand lives in the frame.

02

Mono is the federal data.

Grade, hours, salary, supervisor, dates. The fields that make a résumé federal are the fields that earn the monospace, set as a bordered strip on every job.

03

Blue marks the win.

One signal color in the body, and only on a quantified result. Everything a hiring manager should catch in six seconds is bright-blue, nothing else competes.

04

Tangelo only whispers a gap.

The accent never decorates the résumé. It appears once, on a required keyword that’s missing, because the brand’s job is to point at the next thing to fix.

Resume Place · Brand Standards Manual · v1.1.0 · reconstructed from the Figma brand guideFor agentsspec.mdspec.jsonllms.txtdata view