Full identity deliverable: MobileFuture™ wordmark with four color treatments (white on black, black on white, white on orange, white on navy) plus a stacked Mobile™/Future variant; the Grilli Type stack (GT America sans, GT Sectra serif, GT Mono numerals); brand-color palette; a triangular network pattern as the system's primary graphic element; tagline "Untethered Potential. Shaping the Connectivity of Tomorrow."

Sketch · wordmark rounds

Sketch · wordmark detail

Sketch · motif pages

Sketch · hands motif

Sketch · people composition

• document · Brand-delivery deck: wordmark family, color, type system, stationery mockup, report concept, photo treatments, pattern.MobileFuture™ branding presentation ↗

Single-weight GT America wordmark with a registered-trademark superscript. Runs in four canonical treatments (white on black, black on white, white on Signal Orange, white on Field Navy) and a stacked Mobile™ / Future variant. Holds from a 24px nav lockup to the report cover at print scale.

MobileFuture™ wordmark · white on black

IA inverted so the policy beat leads. Newsroom is the front door with three sub-categories (Statements + Releases, Articles, Filings); Issues is the six-beat policy taxonomy (5G, Infrastructure, Spectrum, Open Internet, Economic Impact, Resources); About sits behind for the coalition position and press contact. Search runs across everything.

• document · Full IA tree at delivery, annotated for depth and breadth per section.Sitemap + user-flow study ↗
• document · Page-level structure for every template before visual design began.Blockframes ↗
• document · Full design-delivery PDF: rationale for the Newsroom hero, the kind-chip system, and the Featured carousel pattern.Website design overview ↗
• document · Per-template handoff: spacing, type, color callouts. The doc the dev team built from.Screens spec ↗

Design comps for the full template library: Newsroom hub, FCC Filings index, Issues index + detail, News story, Publications, Blog single, Statement single, Search, About / Contact, and mobile variants. Newsroom hub pairs a featured story with a right-rail of the four most recent items; every story card carries a typed kind chip (ARTICLE, STATEMENT, FILING) so the reader knows what they are picking up.

Comp · Newsroom hub

Comp · FCC Filings index

Comp · News story

Comp · Issues index

Comp · Issue detail

Comp · Publications index

Comp · Blog single

Comp · Statement single

Comp · Nav menu

Comp · Search results

Comp · About + Contact

Comp · Home mobile

WordPress build on WP Engine (mobilestaging.wpengine.com staging). Site went live in 2018 and the comms team published into it through the year. June 12 and June 15 2018 QA captures preserved here as the live-site reference; show real published content (FCC Reauthorization, Ray Baum Act, Senate Omnibus, House AIRWAVES Act, RCR Wireless op-ed, etc.) running on the template library.

Live · home (6/12/18)

Live · newsroom (6/12/18)

Live · filings index (6/12/18)

Live · articles index (6/12/18)

Live · 5G issue page (6/12/18)

Live · about (6/12/18)

Stationery suite: mailing tube, A4 envelope, letterhead, two-sided business cards (black/white inversions), and a branded notebook with red elastic strap. The Mobile Trends Report Vol 2.0 cover (orange duotone VR-headset shot with GT Sectra "2020" at scale) ran as a separate annual publication concept.

Stationery · suite (tube, envelope, letterhead, A4 folder, business cards, notebook)

Report · Mobile Trends Vol 2.0 cover

• document · Round 1 letterhead. Header bar with wordmark, body type set in GT America, signature space.Letterhead delivery PDF ↗
• document · Two-sided cards: black face with white wordmark, white reverse with black wordmark and contact lines.Business card delivery PDF ↗

Story-image system for article covers. Brand-color duotone treatments (Signal Orange, Wireless Teal, Field Navy) layered over editorial photography. Eighteen named treatments shipped at launch covering the recurring policy stories (mobile economy, 5G, infrastructure streamlining, Ray Baum Act, FCC unleashing wireless, lifesaving 9-1-1 connections, small business, etc.) plus three texture variants per color for posts without a photo subject.

Mobile economy (teal)

Mobile economy (orange)

Brick phone

Going green

Lifesaving 9-1-1 connections

Infrastructure streamlining

Modernizing rules

FCC frees wireless

Ray Baum Act

Clearing barriers

Small business

New data, FCC

Texture · 01 teal

Texture · 02 orange

Texture · 03 blue

Header-landscape exploration for the section mastheads. Six wide-format compositions sourced for Newsroom and section heads, each carrying a duotone treatment so the masthead reads as part of the same publication when stacked above a story feed.

Landscape · 01

Landscape · 02

Landscape · 03

Landscape · 2a

Landscape · 2b

Landscape · 3a

Principle prototype of the Newsroom hub. Used in design review to spec the loading sequence and the Featured-carousel paging behavior for the WordPress build. Two cuts: a 0:12 baseline and a 0:18 v3 with the final timings.

• film · Principle build. First pass through the Newsroom hub loading + featured-card states.Newsroom prototype · baseline ↗
• film · Final timings the dev team built against.Newsroom prototype · v3 ↗