Brand, website and exhibition design for museums and libraries.
We stay on after launch so your staff can run what we design. For cultural institutions we have made the identity and graphics for the permanent exhibition at DC’s MLK Memorial Library, and the National Women’s History Museum’s social media while it had no building.
- DC Public Library
- 2019 to 2020
- National Women's History Museum
- 2018 to 2019
- Eastern Market Main Street
- 2017 to 2019
- DC/DOX
- 2022 to 2024
Selected work.
The exhibition, open 
Type scale 
Question cards 
Map Your DC Story MLK Memorial Library
DC Public Library · 2019 to 2020
The permanent exhibition on DC protest history inside the only public library Mies van der Rohe designed.
- Brand identity
- Exhibition design
- Typography system
- Environmental graphics
- Curatorial partnership
Giving Tuesday campaign 
Women’s History Month post 
Online exhibit post 
Social style guide National Women's History Museum
2018 to 2019
Social media as the museum's public face. A visual rebrand, a quarterly content strategy, and a year and a half of daily production across Facebook, Instagram, and Twitter, anchored to a fundraising case for the first national women's history museum.
- Social media visual rebrand
- Social media strategy
- Social media design
- Social media content creation
- Social media management
- Campaign creative
Business guide 
Neighborhood map 
Façade grant plaque 
Tote Eastern Market Mainstreet
Eastern Market Main Street · 2017 to 2019
A neighborhood-as-mark identity for the Main Street program behind DC's historic open-air market.
- Brand identity
- Logo design
- Environmental graphics
- Wayfinding
- Print design
- Cartography
Festival posters 
2023 poster 
Program 
Guest badge DC/DOX Film Festival
DC/DOX · 2022 to 2024
Identity, design system, site, campaign and event materials for the documentary festival that took AFI Silverdocs’ place in Washington.
- Brand identity
- Design system
- Web design
- Print & signage
- Motion graphics
- Event materials
What institutions ask for.
This fall we read ten public RFPs from museums, libraries and arts organizations looking for a rebrand or a new website. These requests came up again and again.
A site your staff can run
Your team edits pages, sends the newsletter and makes the next poster without calling us. We record the training for whoever joins after launch. If your staff already know WordPress, we build in WordPress.
Everything registered to you
The domain and hosting accounts are registered to you as each one is set up. Source files, fonts and code are handed over as the work is approved.
The same people after launch
With a monthly partnership, Abe Garcia and Tj Cichecki stay on the brand after launch, so no one new needs a briefing each time.
Accessible from the start
We build sites to WCAG 2.1 AA. At the MLK Library, exhibition type was set on a four-step scale from the section marker read across the room to the caption read up close.
A brand your partners can use
Guidelines live as a web page your staff, board and partners can open, with templates for the pieces you make every month.
Before we start.
Do you respond to RFPs?
Yes. We answer public RFPs and carry the standard forms. Send us the document and we will tell you whether we fit.
Can you work under a prime contractor?
Yes. At the MLK Library we were the brand and graphics partner inside a construction joint venture, alongside the exhibition designers and the fabricator.
Who does the work?
The two partners, on every project. When the job needs a specialist, such as a photographer or an accessibility auditor, we name them before you sign.
Is AI writing our brand?
Some first drafts are written with AI, from voice rules your team approved. A person on your staff approves every piece before it is published.
What does it cost?
A brand, website or exhibition has a fixed fee and schedule, agreed before work starts. Partnerships start at $5,000 a month.