Workhorse//Brand book/v1.1.0

Applied work

Where Workhorse shows up.

Live surfaces, case studies, and deliverables where this brand renders today.

digital

  • wrkhrs.co Homepage

    The platform-led public homepage. Worktable specimen, AI + Workhorse editorial voice, manifesto pull and engagement tiers. Source: src/app/(site)/(public)/page.hardcoded.tsx, src/styles/home.css. Locked 2026-04-30.

  • /work — Studio Portfolio

    Editorial case-study index and per-engagement detail pages. Three archetype framework (System, Cultural, Campaign) with a fourth Program archetype. Editorial pacing per study, not template-uniform.

  • /notes — Studio Publication

    The Notes publication. Studio essays and process-honest writing. Lives at /notes, peer in public nav with Work and How It Works.

product

  • /system/[slug] — Productized Design Systems

    Productized live design system viewer. Per-client surface offering Foundations, Components, Patterns, and Screens scoped to that client's tokens. Pilot on Demme, Resume Place registered. Replaces the static brand-book PDF as a long-arc deliverable.

  • /brand/[slug] — Live Brand Books

    Web-first, AI-readable brand books. Foundation, audience, voice (with surface-keyed do/dont, sample copy, and a prompt kit agents can call by id), color, typography, logo, sub-brands, and applications. Spec at /brand/<slug>/spec.{json,md}. Resume Place is the v1 pilot. Workhorse itself shipped 2026-04-30.

  • Engagement Tiers

    Four engagement tiers price-anchored and ladder-published: Discovery Sprint ($4,500), Brand Foundation ($95,000), Studio Engagement ($145,000), Studio Retainer ($12,500/mo). Each tier has a dedicated landing surface. The studio works inside the platform; the platform makes the studio scalable.

print

  • Identity System

    Workhorse business identity: wordmark, horizontal lockup, FED100 yellow accent. Letterhead, business cards, capability statement issued on Capitol Hill letterhead from the carriage house.

Selected studio work · 38

  • 2022–2024

    DC/DOX Film Festival

  • 2019–2020

    MLK Memorial Library

  • 2016–2025

    Double Exposure Investigative Film Festival

  • 2015–2016

    Grounded in Brookland

  • 2018–2019

    Epic Curing

  • 2021

    Faison

  • 2016–2019

    Boodywear

  • 2017–2018

    Boody Active

  • 2018 to 2019

    Naturally You

  • 2017–2019

    BoodyBaby

  • 2015–2019

    Kane NY

  • 2017–2019

    Eastern Market Mainstreet

All work →
Brand book v1.1.0 · Last updated 2026-05-21 · spec.json · spec.md · tokens.css · API