Where Workhorse shows up.

digital

• wrkhrs.co Homepage

  The platform-led public homepage. Worktable specimen, AI + Workhorse editorial voice, manifesto pull and engagement tiers. Source: src/app/(public)/page.hardcoded.tsx, src/styles/home.css. Locked 2026-04-30.

• /work — Studio Portfolio

  Editorial case-study index and per-engagement detail pages. Three archetype framework (System, Cultural, Campaign) with a fourth Program archetype. Editorial pacing per study, not template-uniform.

• /notes — Studio Publication

  The Notes publication. Studio essays and process-honest writing. Lives at /notes, peer in public nav with Work and How It Works.

product

• /system/[slug] — Productized Design Systems

  Productized live design system viewer. Per-client surface offering Foundations, Components, Patterns, and Screens scoped to that client's tokens. Pilot on Demme, Resume Place registered. Replaces the static brand-book PDF as a long-arc deliverable.

• /brand/[slug] — Live Brand Books

  Web-first, AI-readable brand books. Foundation, audience, voice (with surface-keyed do/dont, sample copy, and a prompt kit agents can call by id), color, typography, logo, sub-brands, and applications. Spec at /brand/<slug>/spec.{json,md}. Resume Place is the v1 pilot. Workhorse itself shipped 2026-04-30.

• Engagement Tiers

  Four engagement tiers price-anchored and ladder-published: Discovery Sprint ($4,500), Brand Foundation ($95,000), Studio Engagement ($145,000), Studio Retainer ($12,500/mo). Each tier has a dedicated landing surface. The studio works inside the platform; the platform makes the studio scalable.

print

• Identity System

  Workhorse business identity: wordmark, horizontal lockup, FED100 yellow accent. Letterhead, business cards, capability statement issued on Capitol Hill letterhead from the carriage house.