Just listed
♡
Capitol Hill
533 6th Street SE
Wide-front Victorian a half-block to Eastern Market. Original mantels, garden parking.
4Beds
3.5Bath
2,212Sq ft
$1,249,000See listing →
Brand & Web/2021
Faison
Brand IdentityWeb DesignPrint & CollateralPhotography Direction
Faison
Be home. Be from here.
Faison is a Washington real estate brokerage, formerly Real Estate in DC. We rebuilt the company across three scopes in 2021 (a brand, a design system, and a website) so every printed piece, yard sign, and listing page reads in the same voice. In 2024 we revisited the website to put the agent’s words back at the center of every property page.
Brand IdentityDesign SystemWeb DesignPrint & CollateralEnvironmental GraphicsVoice & Messaging
The brand, on screen
Be home. Be from here.
The Faison website carries the print system onto screen without raising its voice. Forest masthead, Recoleta wordmark, Mabry body, Cartograph for the metadata. The four spreads below are rendered live in code — the same tokens the site uses.
Faison
202 · 543 · 0000
A DC real estate company
Be from
here.
A real estate brokerage rooted in Washington for twenty‑plus years. We sell homes block by block — Capitol Hill, Eastern Market, Logan Circle, H Street — with patience, craft, and a record that speaks for itself.
Records that matter
482homes closed
since 2003
since 2003
Educators first. Salespeople second. Tom Faison and team meet every client where the real decision happens — at the kitchen table.
On the marketCapitol Hill ·Eastern Market ·Logan Circle ·H Street ·Brookland
24 active · 6 under contractJust listed · Capitol Hill
Listing · 2026 · MLS DCDC2104
612 North Carolina
Avenue, SE
Neighborhood
Capitol Hill · East of Lincoln Park
4
Beds
3.5
Baths
2,840
Sq Ft
Asking
$1,489,000
$524 / sq ft · Property tax $9,820 / yr
A four‑bedroom Federal a half‑block from Eastern Market, with a south‑facing parlor and the original 1903 mantels intact.
Listing agent
Tom Faison · 202.543.0000
On screen — Foundations
The system on screen reads the same as the system on paper.
Palette · 4 tokens
Primary
Faison Forest
#0A4525 · P. 3537 C
Background
Midnight Racer
#193230 · —
Secondary
Cream Green
#9ACF8E · P. 359 C
Highlight
Mint Highlight
#DCECCD · P. 621 C
Type stack · 3 faces
Aa Bb Cc
Recoleta Light · Display · 300
The brand earns its quiet confidence from the work, not the adjectives.
Mabry Pro · Body · 400 / 500 / 700
202 · 543 · 0000 · MLS DCDC2104
Cartograph Mono · Accent · Numerics & metadata
On screen — Components
Restrained primitives. Quiet authority over volume.
Buttons · 3 tiers
Form · Neighborhood letter
A monthly note from the block.
Listings, neighborhood news, the occasional civic update. Never a sale push.
name@example.com
Subscribe
Card · Neighborhood index
Capitol Hill
20003Active
24
Median
$1.24M
DOM
11 days
Closed YTD
38
See all on the Hill→
Paving their own lane.
The listing should sound like the agent.
Tom Faison writes his own listing copy. He walks the house, talks with the seller, and sets down a paragraph that tells you what the property actually feels like: the light, the width, the bay-front, the porch. The MLS feed gets the square footage. Tom gets the rest.
NPR profiled him in 2014 for exactly this. Buyers who came in for the prose, stayed for the keys. Ten years later, that paragraph is still the part of the listing that makes the room.
We rebuilt the property pages so the paragraph is the first thing you read on screen, set in the same Recoleta light the wordmark is set in. The MLS still pipes through; the voice no longer gets stripped.
The properties page, redesigned
A listing that reads like the agent who walked the house.
The live Faison site renders its MLS feed in a vendor template. We rebuilt the listing detail in the brand’s own type, color, and pace. The data below is the real listing for 105 14th Street, NE: a 1907 Federal townhouse in Lincoln Park sold for $985,000 in April 2024. The prose is Tom Faison’s own.
Faison
202 · 255 · 5554
Properties/Capitol Hill/105 14th St NE
Sold · 04 / 12 / 24 · $985,000
1 / 28 photos
Capitol Hill · East of Lincoln Park · 20002
105 14th Street, NE
The listing
Be home.
Be from here.
Every listing is written by the agent who walks the house. No template feed. The voice carries the same restraint as the wordmark.
Written by Tom Faison
“So local. So Lincoln Park focal, an extra-wide bayfront, renovated as an owner would, who understood synergy. Original elements jiving and vibing with kitchen and bath redesigning.
Light and location, width and design. Bring sunglasses, a tape-measure, and a dreamy domestic disposition.”
On the block
A half-block walk to Lincoln Park and the H Street Streetcar; six minutes to Eastern Market on foot.
On the inside
Original mantels and trim kept; kitchen and baths brought to current spec. Wood floors throughout the parlor level.
On the lot
Two-tier outdoor: a deck off the kitchen, a brick patio at grade. South-facing rear, full afternoon light.
Gallery · 28 photosView all →
Bay front · 14th St NE
Parlor level
Looking south
Stoop · 14th & E
Particulars
Every number a buyer’s diligence asks for, on one page.
InteriorMLS DCDC2133008
- Bedrooms
- 3
- Full baths
- 2
- Half baths
- 1
- Square feet · above
- 1,254
- Square feet · below
- 500
- Flooring
- Hardwood
- Kitchen
- Island · gas range
- Heating
- Natural gas · forced air
- Cooling
- Central · electric
- Appliances
- Dishwasher · disposal · microwave · refrigerator · washer · dryer
ExteriorMLS DCDC2133008
- Style
- Federal townhouse
- Year built
- 1907
- Construction
- Brick
- Foundation
- Brick / mortar slab
- Levels
- Three or more
- Lot size
- 0.03 ac
- Outdoor
- Deck · brick patio
- Parking
- On-street
- Water · sewer
- Public · public
- Zoning
- R-4 residential
Lincoln Park · 20002
5 Faison listings nearbyOpen map →
The neighborhood
Lincoln Park is a porch-stoop block where the dogs out-number the cars.
105 14th sits east of the park, between East Capitol and A Street. Maury Elementary is two corners over. The H Street Streetcar runs a half-block north. We have closed sixty-four homes inside this catchment in the last twelve months. We know what trades, and what waits.
$1.18M
Median list
9 days
Median DOM
94
Walk score
64
Closed last 12 mo
Maury ElementaryTwo-corner walk · DCPS in-boundary
Tom FaisonFounder + Lead Broker
An educator, not a salesperson
I think of myself as a tutor more than a salesperson. Buying a house in DC is fifty percent emotional, fifty percent financial. I try to inform clients about both halves.
Phone202 · 255 · 5554
Emailtom@faisondc.com
Office220 7th St SE · Eastern Market
LicenseDC Real Estate · MD reciprocal
On the same block
See all 24 →Three more from here.
Just listed
533 6th Street SE
Capitol Hill
$1,249,0003 / 2.5
Under contract
1620 New Jersey Ave NW
Bloomingdale
$1,248,0003 / 2.5
Under contract
225 14th Street NE
Capitol Hill
$888,5003 / 2.5
The browse-all page, redesigned
An index that reads more like an editorial than a feed.
Same data, redesigned. Status legible at a glance. Neighborhood chips for filter. A featured editorial slot at the top, then a 3-up grid. The agent voice is in the cards, not stripped out by the template.
Faison
202 · 255 · 5554
On the market · DC + close-in MD
Twenty-four homes, block-by-block.
Every listing is walked by a Faison agent before it goes up. The photos and the words are ours. Filter by neighborhood, price, or simply scroll the way you would walk the block.
NeighborhoodAllCapitol HillEastern MarketLogan CircleH StreetBloomingdaleBrooklandPetworth
PriceAny▾
Beds2+▾
SortNewest▾
24 active · 6 under contract · 38 closed YTD
ViewGridMapLetter
Featured · Capitol Hill04 / 12 / 24 — closed at $985K
Bay-front Federal · 1907
“So local. So Lincoln Park focal, an extra-wide bayfront, renovated as an owner would, who understood synergy.”
Capitol Hill · East of Lincoln Park
105 14th St NE
3
Beds
3
Bath
1,754
Sq ft
562
$ / ft
Asking
$985,000
Property tax $6,049 / yr · Zoning R-4
Listing agent
Tom Faison
Page 1 / 4
Sort: Newest →The current record.
Active
♡
Trinidad
1200 Walter Street NE
End-unit rowhouse one block from H Street. Roof deck with monument views.
3Beds
2.5Bath
1,890Sq ft
$1,027,000See listing →
Under contract
♡
Mount Vernon Square
401 A Street NW #3
Two-bedroom condo in a 1910 brick walk-up. Walk score 98.
1Beds
1Bath
648Sq ft
$337,000See listing →
Under contract
♡
Capitol Hill
914 6th Street NE
South-facing Federal with original mantels and a brick-paved garden.
4Beds
3Bath
2,040Sq ft
$1,188,000See listing →
Active
♡
Eckington
421 O Street NE
Renovated rowhouse a block from NoMa Metro. Quiet street, new kitchen.
3Beds
2Bath
1,520Sq ft
$848,000See listing →
Under contract
♡
Capitol Hill
225 14th Street NE
Lincoln Park bay-front with parlor-level living and a deep rear yard.
3Beds
2.5Bath
1,640Sq ft
$888,500See listing →
1234→
Connected. Community.
A monthly note from the block.
A short letter once a month. New listings, the neighborhoods we’re watching, what closed and at what number. Never a sale push. A portion of every commission earned is given to local charities serving the city.
name@example.com
~ 1,400 subscribers · 1st of the month · easy unsubscribe
Same MLS. Different posture.
The data flowing into the redesign is the same feed every DC brokerage pulls. The difference is the chrome around it. Forest masthead, Recoleta address line, Cartograph numerics. The agent writes the listing. The neighborhood block speaks in block names, not ZIP codes. The closing prompt is "Tour this home," not a CTA to fill out a form.
A portion of each commission earned still goes to local charities serving the city. That line lives in the footer, in Mabry small caps, the way you would write it on the back of a notecard.
Design System
A visual language built for quiet authority.
Faison Forest green, a warm Recoleta wordmark, and a system that earns trust without raising its voice. Built around two taglines — “Be from here.” for marketing, “Connected. Community.” for everything else.
01Color System
Color Palette
Faison Forest
Primary · Pantone 3537 CHex#0a4525
RGB10 · 69 · 37
HSL147° · 75% · 15%
CMYK86 · 0 · 46 · 73
■ 1.9:1□ 11.1:1
Midnight Racer
Background, bodyHex#193230
RGB25 · 50 · 48
HSL175° · 33% · 15%
CMYK50 · 0 · 4 · 80
■ 1.5:1□ 13.6:1
Cream Green
Secondary · Pantone 359 CHex#9acf8e
RGB154 · 207 · 142
HSL109° · 40% · 68%
CMYK26 · 0 · 31 · 19
■ 11.7:1□ 1.8:1
Mint Highlight
Highlight · Pantone 621 CHex#dceccd
RGB220 · 236 · 205
HSL91° · 45% · 86%
CMYK7 · 0 · 13 · 7
■ 16.9:1□ 1.2:1
Cream paper stock surface
Hex#f8f7f1
RGB248 · 247 · 241
HSL51° · 33% · 96%
CMYK0 · 0 · 3 · 3
■ 19.6:1□ 1.1:1
Body text on cream
Hex#787671
RGB120 · 118 · 113
HSL43° · 3% · 46%
CMYK0 · 2 · 6 · 53
■ 4.6:1□ 4.5:1
Dark text on cream
Hex#262625
RGB38 · 38 · 37
HSL60° · 1% · 15%
CMYK0 · 0 · 3 · 85
■ 1.4:1□ 15.1:1
Pure white surface
Hex#FFFFFF
RGB255 · 255 · 255
HSL0° · 0% · 100%
CMYK0 · 0 · 0 · 0
■ 21.0:1□ 1.0:1
Pure black
Hex#000000
RGB0 · 0 · 0
HSL0° · 0% · 0%
CMYK0 · 0 · 0 · 100
■ 1.0:1□ 21.0:1
Contrast Pairings
How the palette colors perform together — text on surface combinations ranked by contrast ratio.
Aa
Pure white surface
on Pure black21.0:1 ✓
Aa
Pure black
on Pure white surface21.0:1 ✓
Aa
Cream paper stock surface
on Pure black19.6:1 ✓
Aa
Pure black
on Cream paper stock surface19.6:1 ✓
Aa
Mint Highlight
on Pure black16.9:1 ✓
Aa
Pure black
on Mint Highlight16.9:1 ✓
Aa
Dark text on cream
on Pure white surface15.1:1 ✓
Aa
Pure white surface
on Dark text on cream15.1:1 ✓
Aa
Cream paper stock surface
on Dark text on cream14.1:1 ✓
Aa
Dark text on cream
on Cream paper stock surface14.1:1 ✓
Aa
Midnight Racer
on Pure white surface13.6:1 ✓
Aa
Pure white surface
on Midnight Racer13.6:1 ✓
02Typography
Type System
Recoleta
primary
primary
Recoleta (Latinotype, 2018, Jorge Cisterna). Soft serif for display, headings, and the Faison wordmark. Warm, rounded, 1970s-influenced. Alternate: Georgia.
Mabry Pro
body
body
Mabry Pro (Colophon Foundry, 2018, Benoit Bodhuin). Humanist sans-serif for sub-headers and body. Friendly at body scale, confident at sub-header scale. Alternate: Calibri.
Cartograph Mono
mono
mono
Cartograph Mono (OH no Type Co., 2019, James T. Edmondson). Soft monospace for metadata, captions, and numerics. Use sparingly.
03Logo System
Marks & Lockups
Two marks. Every color in the palette.
Each mark flexes across the brand’s full color system. Click a chip to swap the background and matching mark variant — the same way the identity adapts in the wild.
01 / 03Wordmark, Forest green on cream/white
Wordmark
Faison wordmark set in Recoleta. The primary mark across all surfaces. Use the green variant on cream/white grounds, the white variant on Forest, and the black variant for grayscale or single-color reproduction.
02 / 02Full color lockup
Logo Lockup
Full Faison lockup with mark and wordmark. Use for the largest applications: site header, brand book cover, primary signage. Reverse variant for use on dark Forest backgrounds.
04Brand Language
4.1
Foundation
The brand’s first principles — what it believes before it speaks.
Descriptor
DC real estate. 20+ years. Connected. Community.
Founding Belief
Real estate is a relationship business. Trust is built block by block, not by the loudest voice in the room.
Faison is a longtime real estate powerhouse in the nation's capital. We help clients buy, sell, and live in Washington DC with the deep market knowledge that only comes from being from here.
4.2/ from the founding belief
Values
The operating system. What the brand commits to, every time.
01
Presence
Show up in the neighborhood before the listing goes live.
02
Knowledge
Twenty-plus years of DC blocks, not generic market polish.
03
Expertise
Guidance that meets buyers and sellers where the decision actually happens.
04
Fiduciary
Every recommendation lands on the client’s side of the table.
4.3/ from those values
Character (Brand Personality)
Five traits that turn values into behavior.
01Trait
Neighborly
Rooted
Faison was founded in DC and stayed in DC. The brand speaks in specific block names and local fluency, not generic real estate polish.
02Trait
Refined
Restrained
Forest green, serif wordmark, heavyweight paper. Luxury confident enough not to announce itself.
03Trait
Honest
Direct
Tom Faison thinks of himself as an educator, not a salesperson. The brand voice carries that same straightforwardness.
04Trait
Warm
Human
Real estate is 50% emotional, 50% financial. Every touch — the handwritten note card, the friendly wordmark — keeps the human in the transaction.
4.4/ from those traits
Brand Pillars (Messaging)
The three things this brand always says — the messages every piece of work ladders back to.
01Pillar
Be From Here
The Marketing Tagline
Used across marketing materials. It implies that a potential homeowner will be an instant part of the Faison community — you don’t just move to a block, you become part of it.
02Pillar
Connected. Community.
The Non-Sales Tagline
Reserved for non-sales applications. Reinforces Faison’s commitment to the community — neighborhood sponsorships, civic events, and the connective tissue that keeps DC neighborhoods whole.
03Pillar
Records That Matter
The Proof Point
A two-decade record in DC real estate. The brand earns its quiet confidence from the work, not the adjectives.
4.5/ from all of the above
Voice
How the brand sounds out loud — the tone every word inherits.
Quiet/Warm/Authoritative/Local
01From: Quiet
Earn trust without raising your voice.
02From: Local
Be from here. Reference the city like a local, not a tour guide.
03From: Authoritative
Class, character, and charm are nouns. Show them, don't claim them.
04From: Warm
Real estate is a relationship business. Speak like a person, not a brand.
Do
We sold three homes on East Capitol Street last quarter. Each one in under nine days.
Don’t
We provide industry-leading results across the DC real estate market.
Do
Be from here.
Don’t
Discover the magic of Washington DC real estate.
The system, written down.
A twelve-page brand book that any future designer can open and keep the work tight.
Color, type, marks, lockups, language, and use cases. The brand book holds the rules in one place. In 2026 we ported the same content into platform tokens so the AI features write in-brand without re-reading the PDF.
Positioning
Pillars
Recoleta specimen
Mabry Pro specimen
Color system
Applied
Be from here.
The collateral system
Eleven production-ready pieces. Heavyweight cream paper, Forest ink, Cream Green accents. Booklet, brochure, business cards, letterhead, postcards, notecards, door hangers, pocket folder, supporter card, key tag, envelopes.
Recoleta carries the wordmark and headlines. Mabry Pro handles sub-headers and body. Cartograph Mono shows up sparingly for numerics and metadata. Every printed piece a client touched on a closing day reads in the same voice.
The sales booklet, opened.
Thirteen pages handed out at listing presentations. Cream paper, Forest ink, Recoleta heads, Mabry body. The agent reads the room; the booklet reads as proof.
Spread, opening
Spread, philosophy
Spread, the team
Spread, neighborhoods
Spread, record
Spread, closing
Signage at curb distance.
A window-flier system for the office display and partner storefronts, built to read at curb distance without raising its voice.
Forest ink on a cream field. Recoleta wordmark at the top, Mabry Pro carrying the address and contact line, the property photograph anchoring the page. Same paper logic as the brochure.
Campaign work, neighborhood-keyed.
Three campaign posters: Run the Numbers, Buying or Selling on the Hill, Nothing is More Important Than Our Buyers.
Recurring placements in DC neighborhood publications: Hill Rag, Chabad Jewish Center monthly banner, a two-sided neighborhood ad keyed to a specific DC block. Seasonal posts mark the season without selling.
An educator, not a salesperson.
"I know most clients start out thinking of their realtor as a salesperson. I hope that by the close of our first meeting I’m able to change that perception. Substantially. First off, I think of myself as an educator. Maybe a 'tutor' is more like it. I try to inform my clients about the home buying and selling process. After all, buying a house, especially a 3-bedroom house in the DC area, is 50% emotional, 50% financial."
Tom Faison, Founder + Lead Broker.
The system is live
Open the Faison brand book.
Tokens, voice, logo system, and components rendered from disk. The same record that defined Faison in 2021 now powers the platform.
The case-study archive runs alongside it. Open the archive view to see all nine disciplines.
Everything this brand is made of.
The marks, the palette, the type, and the designed work that carries them. One source feeds the live brand and this wall. Click any tile to open it.
Booklet coverPrint Design
11x17 brochure, frontPrint Design
Business card frontPrint Design
Faison letterheadPrint Design
Postcard frontPrint Design
Notecard, 4.5 x 6.25Print Design
Door hanger templatePrint Design
9 x 12 pocket folderPrint DesignWindow flier in office displayEnvironmental Graphics
Hanging yard panelsEnvironmental Graphics
Yard signs with stakesEnvironmental Graphics
Yard sign ridersEnvironmental Graphics
Hill Rag eighth-page adCampaign Creative
Chabad Jewish Center monthly bannerCampaign Creative
Neighborhood ad, side ACampaign Creative
Neighborhood ad, side BCampaign Creative
Holiday social 2021Campaign Creative
