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Branding  /  Digital Marketing  /  Social Media

Priori

Clean beauty.

A science based, professional-grade skincare brand goes all-natural.

More and more consumers are looking for beauty and skincare products with natural ingredients. Priori recognized the growing demand for these products and saw an opportunity to expand the reach of their product offerings and respond to customer needs. On the heels of our campaign design work for Priori’s sunscreen launch, they returned to us to design a campaign to launch this new line, Priori Naturals.

Redefining natural.

Natural but not typical.

We wanted the campaign to evoke a sense of vibrancy and energy and to highlight the different ingredients in a way that felt elevated and dramatic. To do this, we worked with 3D design to build a brighter, more dramatic visual style. “Energy” was a word the client kept coming back to, so we drew our inspiration from the energy of organic shapes and movements that occur in nature.

Clean ingredients.

Powerful results.

Rendering the natural ingredients in 3D allowed us to manipulate each element and punch up the sharpness so that we could achieve an elevated and “potent” feel. This visual style allowed us to stay in line with Priori’s brand while bringing in an exciting and natural component.

We were able to create a visual style that felt sharp, vibrant, and most importantly, #clean.

More Real Than Real

Using 3D to Create Organic Energy

We wanted the campaign to evoke a sense of vibrancy and energy and to highlight the different ingredients in a way that felt elevated and dramatic. To do this, we worked with 3D design to build a brighter, more dramatic visual style. “Energy” was a word the client kept coming back to, so we drew our inspiration from the energy of organic shapes and movements that occur in nature.