We wanted the campaign to evoke a sense of vibrancy and energy and to highlight the different ingredients in a way that felt elevated and dramatic. To do this, we worked with 3D design to build a brighter, more dramatic visual style. “Energy” was a word the client kept coming back to, so we drew our inspiration from the energy of organic shapes and movements that occur in nature.
Rendering the natural ingredients in 3D allowed us to manipulate each element and punch up the sharpness so that we could achieve an elevated and “potent” feel. This visual style allowed us to stay in line with Priori’s brand while bringing in an exciting and natural component.
We were able to create a visual style that felt sharp, vibrant, and most importantly, #clean.
We wanted the campaign to evoke a sense of vibrancy and energy and to highlight the different ingredients in a way that felt elevated and dramatic. To do this, we worked with 3D design to build a brighter, more dramatic visual style. “Energy” was a word the client kept coming back to, so we drew our inspiration from the energy of organic shapes and movements that occur in nature.
