Workhorse//Brand book/v1.0.0
Brand Standards Manualv1.0.0 · 2023-07-07
DC/DOX
Document
ClientDC/DOX
Issued2023-07-07
Versionv1.0.0

Documentary film festival, Washington, DC.

Contents
  1. 1.0Logo§
  2. 2.0Color§
  3. 3.0Typography§
  4. 4.0Voice§
  5. 5.0Atomic Kit§
1.0Logo2.0Color3.0Typography4.0Voice5.0Atomic Kitspec.mdspec.jsondata view
1.0 LogoDC/DOX · Brand Standards
1.1

Marks

Black
Black
Reverse
Reverse
Black
Black
White
White
Laurel, black
Laurel, black
Laurel, white
Laurel, white
Official Selection, black
Official Selection, black
Official Selection, white
Official Selection, white
2.0 ColorDC/DOX · Brand Standards
2.1

Palette

Select any step to copy its hex. The widest step in each ramp is the working default.

brand

5 steps
2.2

Semantic roles

The palette mapped to intent. Values are copyable.

Semantic roles6 tokens
3.0 TypographyDC/DOX · Brand Standards
3.1

Typefaces

Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
primaryTomato Grotesk
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
monoSpace Mono
3.2

Hierarchy

Every role stacked the way it ships.

Hierarchy in use2 roles
PrimaryTomato Grotesk
The quick brown fox jumps over the lazy dog.
Tomato Grotesk (TypeMates). Packaged weights: Thin, Light, Regular, Medium, Bold, Black. The name and headlines.
MonoSpace Mono
The quick brown fox jumps over the lazy dog.
Space Mono (Colophon, Google Fonts, OFL). Packaged: Regular, Bold. 'FILM FESTIVAL', dates, the URL line.
4.0 VoiceDC/DOX · Brand Standards
4.3

Vocabulary

Words we use

DC/DOXDC/DOX Film Festivaldocumentarynon-fiction
5.0 Atomic KitDC/DOX · Brand Standards
5.1

Files

The brand record written out as the folder an agent opens.

brand_atomic_system/readme.mdWhat is in the kit and how to use it.
brand_atomic_system/magic_trick.mdLeft for a person.
brand_atomic_system/human/README.mdWhere the guidelines for people live.
brand_atomic_system/agent/verbal/positioning.mdWho the brand is, what it says first, and where it comes from.
brand_atomic_system/agent/verbal/voice.mdHow the brand sounds: tone, guidelines and terms.
brand_atomic_system/agent/visual/colors_and_type.cssColor and type as CSS variables.
brand_atomic_system/agent/visual/tokens/color.jsonEvery color with its hex and job.
brand_atomic_system/agent/visual/tokens/typography.jsonFamilies and the type scale.
brand_atomic_system/agent/visual/tokens/semantic.jsonSemantic color roles.
brand_atomic_system/agent/visual/assets/assets.yamlLogo and lettering files, with where to fetch each one.
brand_atomic_system/agent/_retrieval-rules.yamlWhich chunks to load for each kind of task.
brand_atomic_system/_manifest.yamlEvery file, with its summary and size.
5.2

Download

Opens for this brand's workspace and its paired agents.

dc-dox-atomic-kit-v1.0.0.zip
DC/DOX · Brand Standards Manual · v1.0.0 · reconstructed from the Figma brand guideFor agentsspec.mdspec.jsonllms.txtdata view