{"meta":{"slug":"dc-dox","name":"DC/DOX","version":"1.0.0","lastUpdated":"2023-07-07","canonicalUrl":"/brand/dc-dox","summary":"DC/DOX Film Festival, a documentary film festival in Washington, DC. Identity delivered in 2022; festival style for the first edition, June 15-18, 2023.","changeNote":"v1.0, transcribed 2026-10-22 from the delivered 2022 logo files, the 2023 brand style sheet and the May 2022 moodboard. Nothing here is inferred; open questions are under $gaps in each file.","engagementWindow":"2022 - 2024"},"foundation":{"$description":"DC/DOX foundation. TRANSCRIBED: the mission sentence and brand themes are quoted from the moodboard; the first festival dates from the 2023 style sheet. Anything not in those sources is left out.","name":"DC/DOX","fullName":"DC/DOX Film Festival","descriptor":"Documentary film festival, Washington, DC.","mission":"DCDOX celebrates the art and craft of documentary cinema by championing innovative works of non-fiction film by creating a platform for the discovery of new voices, and serving as a critical marketplace for the launch of prestige documentary films in the nation’s capital.","origin":"First festival June 15-18, 2023 (dcdoxfest.com).","$sources":{"mission":"Projects/_archive/DC-DOX/2_Design/1_Identity/0_moodboard/2_Delivery/DC-DOX-MOODBOARD-web.pdf (revised May 16, 2022)","origin":"Projects/_archive/DC-DOX/2_Design/Brand/DC DOX Brand Style.ai (July 2023) and DC DOX Brand-3_Folder (June 2023 package)"},"$gaps":["No founding date for the organization in the sources.","No tagline or homepage line in the sources.","No positioning statement beyond the moodboard mission."]},"voice":{"$source":"TRANSCRIBED from the Workhorse moodboard for DC/DOX (Projects/_archive/DC-DOX/2_Design/1_Identity/0_moodboard/2_Delivery/DC-DOX-MOODBOARD-web.pdf (revised May 16, 2022)): the brand descriptors and the three brand themes with their statements, quoted. The moodboard is studio work presented to DC/DOX, not a client-written voice guide. Corrections go through the voice queue, never by hand-editing this file.","tone":["Bold","Intimate","Momentous","Curious","Intelligent","Visionary","Captivating","Intentional"],"themes":[{"theme":"Connecting Communities","line":"Fostering Collaboration","statement":"Bringing together the creative community, professionals, and change makers through the power of non-fiction storytelling."},{"theme":"Monumental Shifts","line":"Leading the Change","statement":"Serving as the barometer and launching pad for groundbreaking ideas, discussions, and dialogue."},{"theme":"Rising Above","line":"Elevating the Craft","statement":"Centering resilience, grit, risk-taking and innovation in order to elevate new voices and pioneers in documentary filmmaking."}],"preferredTerms":["DC/DOX","DC/DOX Film Festival","documentary","non-fiction"],"$gaps":["No writing rules: sentence length, contractions, punctuation.","No do and don't list or banned terms.","No sample copy approved by DC/DOX."]},"logo":{"$description":"DC/DOX marks, copied from the delivered files (Projects/_archive/DC-DOX/2_Design/1_Identity/1_logo/2_Delivery (delivered 2022)). The delivery's Logo and Logotype folders hold the same artwork; one copy is kept. Laurels and Official Selection badges were already on the platform for the case study.","marks":[{"name":"Logo","description":"The DC/DOX name set as the logo, black on light grounds, white on dark.","variants":[{"label":"Black","src":"/media/dc-dox/logo/dc-dox-logo.svg","fg":"#0E1111","bg":"#FFFFFF","format":"svg"},{"label":"Reverse","src":"/media/dc-dox/logo/dc-dox-logo-reverse.svg","fg":"#FFFFFF","bg":"#0E1111","format":"svg"}]},{"name":"Badge","description":"Circular 'DC/DOX FILM FESTIVAL' badge around the triple slash.","variants":[{"label":"Black","src":"/media/dc-dox/logo/dc-dox-badge.svg","fg":"#0E1111","bg":"#FFFFFF","format":"svg"}]},{"name":"Slash","description":"The single slash from the name, delivered as a standalone mark.","variants":[{"label":"White","src":"/media/dc-dox/logo/dc-dox-slash-white.svg","fg":"#FFFFFF","bg":"#0E1111","format":"svg"}]},{"name":"Laurels","description":"Festival laurels and the Official Selection laurel.","variants":[{"label":"Laurel, black","src":"/media/dc-dox/logo/laurel-black.svg","format":"svg","fg":"#0E1111","bg":"#FFFFFF"},{"label":"Laurel, white","src":"/media/dc-dox/logo/laurel-white.svg","format":"svg","fg":"#FFFFFF","bg":"#0E1111"},{"label":"Official Selection, black","src":"/media/dc-dox/logo/official-selection-black.svg","format":"svg","fg":"#0E1111","bg":"#FFFFFF"},{"label":"Official Selection, white","src":"/media/dc-dox/logo/official-selection-white.svg","format":"svg","fg":"#FFFFFF","bg":"#0E1111"}]}],"$gaps":["No clear space, minimum size or misuse rules in the sources."]},"color":{"palette":[{"name":"black","group":"brand","label":"DC/DOX Black. Every delivered logo, logotype and badge file. 18.97:1 with white.","hex":"#0E1111","notes":"DC/DOX Black. Every delivered logo, logotype and badge file. 18.97:1 with white."},{"name":"white","group":"brand","label":"White. Reverse logo and the paper the 2023 lockups sit on.","hex":"#FFFFFF","notes":"White. Reverse logo and the paper the 2023 lockups sit on."},{"name":"gold","group":"brand","label":"Festival gold, 2023 style sheet (0.885 0.724 0.274 RGB; a second fill reads #E1B846). Ground of the 'JUNE 15-18' pass and the All-access card. 10.17:1 with black; 1.86:1 with white, so never white text on gold.","hex":"#E2B946","notes":"Festival gold, 2023 style sheet (0.885 0.724 0.274 RGB; a second fill reads #E1B846). Ground of the 'JUNE 15-18' pass and the All-access card. 10.17:1 with black; 1.86:1 with white, so never white text on gold."},{"name":"orange","group":"brand","label":"Festival orange, 2023 style sheet (0.89 0.486 0.227 RGB). Ground of the white All-access card. 6.51:1 with black; 2.91:1 with white.","hex":"#E37C3A","notes":"Festival orange, 2023 style sheet (0.89 0.486 0.227 RGB). Ground of the white All-access card. 6.51:1 with black; 2.91:1 with white."},{"name":"ink","group":"brand","label":"Near-black used for type in the 2023 style sheet (0.133 0.122 0.125 RGB). 16.34:1 with white.","hex":"#221F20","notes":"Near-black used for type in the 2023 style sheet (0.133 0.122 0.125 RGB). 16.34:1 with white."}]},"typography":{"families":[{"name":"Tomato Grotesk","role":"primary","fontFamily":"'Tomato Grotesk', 'Helvetica Neue', Arial, sans-serif","notes":"Tomato Grotesk (TypeMates). Packaged weights: Thin, Light, Regular, Medium, Bold, Black. The name and headlines."},{"name":"Space Mono","role":"mono","fontFamily":"'Space Mono', 'Courier New', monospace","notes":"Space Mono (Colophon, Google Fonts, OFL). Packaged: Regular, Bold. 'FILM FESTIVAL', dates, the URL line."}],"scale":[]},"semantic":{"light":[{"role":"background","value":"#FFFFFF","notes":"White"},{"role":"foreground","value":"#0E1111","notes":"DC/DOX Black, 18.97:1"},{"role":"primary","value":"#0E1111","notes":"DC/DOX Black"},{"role":"primary-foreground","value":"#FFFFFF","notes":"White on black"},{"role":"accent","value":"#E2B946","notes":"Festival gold (pending the gold decision in colors.json)"},{"role":"accent-foreground","value":"#0E1111","notes":"Black on gold, 10.17:1"}]}}