---
name: DC/DOX
slug: dc-dox
version: 1.0.0
lastUpdated: 2023-07-07
canonicalUrl: /brand/dc-dox
---

# DC/DOX Brand Spec

> DC/DOX Film Festival, a documentary film festival in Washington, DC. Identity delivered in 2022; festival style for the first edition, June 15-18, 2023.

This is the agent-optimized brand spec. It mixes the human-authored brand book with structured sections from the JSON tokens. Use it to author on-brand copy, generate assets, or wire tokens into a client repo.

## How to use this spec

If you are an AI agent (Cursor, Claude Code, ChatGPT, internal Workhorse session agent, or other) generating copy or assets for this brand, treat this document as canonical:

1. **Read the Voice section first.** Tone words, guidelines, banned terms, preferred terms.
2. **Match the surface.** When you write a hero, CTA, newsletter intro, social caption, press quote, or any other surface, find that surface under "Surface do/don't" and follow the do/don't pattern explicitly.
3. **Call prompts by id.** When the user asks for something that maps to a `promptKit` entry (e.g. `newsletter-intro`, `hero-line`, `agency-pitch`), use that prompt's template structure and example output.
4. **Cite the spec.** When you produce on-brand copy, end with a short footer like `(brand · v1.0.0)`.
5. **Never use banned terms.** Prefer `preferredTerms`. The list at the bottom of the Voice section is opinionated for a reason.
6. **Spec.json is also available.** Same content, structured as JSON, at `/brand/dc-dox/spec.json`. Use it when you need programmatic access to a specific section.

---

## Foundation

**Mission.** DCDOX celebrates the art and craft of documentary cinema by championing innovative works of non-fiction film by creating a platform for the discovery of new voices, and serving as a critical marketplace for the launch of prestige documentary films in the nation’s capital.

**Descriptor.** Documentary film festival, Washington, DC.

**Origin.** First festival June 15-18, 2023 (dcdoxfest.com).

## Voice

**Tone:** Bold, Intimate, Momentous, Curious, Intelligent, Visionary, Captivating, Intentional

### Preferred terms

`DC/DOX`, `DC/DOX Film Festival`, `documentary`, `non-fiction`

## Color

| Token | Hex | Role | Notes |
|---|---|---|---|
| `brand.black` | `#0E1111` |  | DC/DOX Black. Every delivered logo, logotype and badge file. 18.97:1 with white. |
| `brand.white` | `#FFFFFF` |  | White. Reverse logo and the paper the 2023 lockups sit on. |
| `brand.gold` | `#E2B946` |  | Festival gold, 2023 style sheet (0.885 0.724 0.274 RGB; a second fill reads #E1B846). Ground of the 'JUNE 15-18' pass and the All-access card. 10.17:1 with black; 1.86:1 with white, so never white text on gold. |
| `brand.orange` | `#E37C3A` |  | Festival orange, 2023 style sheet (0.89 0.486 0.227 RGB). Ground of the white All-access card. 6.51:1 with black; 2.91:1 with white. |
| `brand.ink` | `#221F20` |  | Near-black used for type in the 2023 style sheet (0.133 0.122 0.125 RGB). 16.34:1 with white. |

## Typography

### Families

- **Tomato Grotesk** (`primary`): 'Tomato Grotesk', 'Helvetica Neue', Arial, sans-serif
  *Tomato Grotesk (TypeMates). Packaged weights: Thin, Light, Regular, Medium, Bold, Black. The name and headlines.*
- **Space Mono** (`mono`): 'Space Mono', 'Courier New', monospace
  *Space Mono (Colophon, Google Fonts, OFL). Packaged: Regular, Bold. 'FILM FESTIVAL', dates, the URL line.*

## Logo

### Logo
The DC/DOX name set as the logo, black on light grounds, white on dark.

- **Black**: `/media/dc-dox/logo/dc-dox-logo.svg`
- **Reverse**: `/media/dc-dox/logo/dc-dox-logo-reverse.svg`

### Badge
Circular 'DC/DOX FILM FESTIVAL' badge around the triple slash.

- **Black**: `/media/dc-dox/logo/dc-dox-badge.svg`

### Slash
The single slash from the name, delivered as a standalone mark.

- **White**: `/media/dc-dox/logo/dc-dox-slash-white.svg`

### Laurels
Festival laurels and the Official Selection laurel.

- **Laurel, black**: `/media/dc-dox/logo/laurel-black.svg`
- **Laurel, white**: `/media/dc-dox/logo/laurel-white.svg`
- **Official Selection, black**: `/media/dc-dox/logo/official-selection-black.svg`
- **Official Selection, white**: `/media/dc-dox/logo/official-selection-white.svg`