Workhorse//Brand book/v1.0.0
./01

Strategy & Voice

1 discipline

Voice & Messaging

#voice-messaging

Tone: Bold, Intimate, Momentous, Curious, Intelligent, Visionary, Captivating, Intentional.

/01Voice · character + tone
Tone
  • Bold
  • Intimate
  • Momentous
  • Curious
  • Intelligent
  • Visionary
  • Captivating
  • Intentional
./02

Brand & Identity

3 disciplines

Brand Identity

#brand-identity

5 brand colors carrying the system.

/01Palette · 5 tokens · click to copy hex

Typography Systems

#typography-systems

2 type roles across the family.

/01Typography · 2 cuts
primaryTomato GroteskTomato Grotesk (TypeMates). Packaged weights: Thin, Light, Regular, Medium, Bold, Black. The name and headlines.

The quick brown fox jumps over the lazy dog.

monoSpace MonoSpace Mono (Colophon, Google Fonts, OFL). Packaged: Regular, Bold. 'FILM FESTIVAL', dates, the URL line.

The quick brown fox jumps over the lazy dog.

Logo & Marks

#logo-marks

Marks, variants, and the sub-brand systems they anchor.

/01Marks · 4 families · 8 variants · hover to download
LogoThe DC/DOX name set as the logo, black on light grounds, white on dark.
Logo · Black
Blacksvg
Logo · Reverse
Reversesvg
BadgeCircular 'DC/DOX FILM FESTIVAL' badge around the triple slash.
Badge · Black
Blacksvg
SlashThe single slash from the name, delivered as a standalone mark.
Slash · White
Whitesvg
LaurelsFestival laurels and the Official Selection laurel.
Laurels · Laurel, black
Laurel, blacksvg
Laurels · Laurel, white
Laurel, whitesvg
Laurels · Official Selection, black
Official Selection, blacksvg
Laurels · Official Selection, white
Official Selection, whitesvg
./03

Systems

1 discipline

Design Systems

#design-systems

The brand as a live design system: color roles, type, spacing, motion, and components. Open the full system for the complete spec.

/01Design system · preview
Color roleslight theme
background#FFFFFF
foreground#0E1111
primary#0E1111
primary-foreground#FFFFFF
accent#E2B946
accent-foreground#0E1111
Open the full design system6 color roles · live components

The system was the program. The grid is just the proof.

DC/DOX · ArchiveManifest · 0 assetsBuilt on Workbench, 2026
Brand bookdc-dox.json
Systemspec.jsonspec.md
Brand
DC/DOX
Run
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Shelves
3 / Strategy & Voice, Brand & Identity, Systems
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2026.10.23
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