Strategy & Voice
2 shown / 2 totalA thesis-led brand. "NFTs are ushering in a cultural paradigm shift. The best way to gain exposure is to own top pieces across the most-desired sets. The Grails." That sentence anchored the identity, the deck, the site, and the public collector voice.
Brand & Identity
5 shown / 5 totalThe name inside a thin dotted-line frame, set in wide-tracked all-caps geometric sans, on a Van Gogh midnight-blue field with the painting’s yellow stars as the one accent. Four logo configurations (Logo, Logo Mark, Logotype, plus the dotted-rule frame as a standalone container), each in Full Color / Grayscale / One Color / Reverse.
- system · Three logo configurations (Logo, Logo Mark, Logotype), each in four color modes (Full Color, Grayscale, One Color, Reverse), packaged for digital and print.Final Logo Package
A brand-guidelines PDF locking the rule set: the dotted rectangle that frames everything, the wide-tracked name, the Van Gogh blue behind it, and the yellow held back for emphasis. Delivered November 11, 2021.
- document · Delivered November 11, 2021. The guidelines PDF covering the logo, the mark, color, type, and the application rules.Starry-guidelines-1a.pdf
Digital Product
3 shown / 3 totalA one-page launch site at starrynightcapital.com. Thesis section, portfolio preview, a link out to the two OnCyber 3D galleries (oncyber.io/vvd and oncyber.io/funhouse), and a callout for the public collector. Built for desktop and phone.
- website · November 2021 launch. A single page. The full site archive is preserved (`site-archive-sncproduction-live-1727257758.zip`).starrynightcapital.com
Content & Editorial
11 shown / 11 totalStarry Night Capital · the founding investor deck. ~20 slides establishing the thesis, the team's on-chain track record, the OnCyber virtual gallery preview, the public collector identity, the deal flow, and the fund mechanics.
- document · October 2021. ~20-slide investor deck. Thesis, principal track record, deal mechanics, internal projects roadmap (DinoPalDAO, SeaHAMDAO).Starry Night Capital Deck
The system applied to launch-week merchandise and the in-person pieces: t-shirt, tote, pins, business card, two posters, two gallery signs. Each carries the dotted frame at a different size, on the midnight blue.
The system was the program. The grid is just the proof.