Strategy & Voice
2 shown / 2 totalA thesis-led brand. "NFTs are ushering in a cultural paradigm shift. The best way to gain exposure is to own top pieces across the most-desired sets. The Grails." That sentence anchored the identity, the deck, the site, and the public collector voice.
Brand & Identity
5 shown / 5 totalA wordmark inside a thin dotted-line frame, set in wide-tracked all-caps geometric sans, on a Van Gogh midnight-blue field with the painting's yellow stars as the spot accent. Four logo configurations (Logo, Logo Mark, Logotype, plus the dotted-rule frame as a standalone container), each in Full Color / Grayscale / One Color / Reverse.
- system · Three lockup configurations (Logo, Logo Mark, Logotype) plus four color modes each (Full Color, Grayscale, One Color, Reverse). Digital + Print packages.Final Logo Package
A brand-guidelines PDF locking the rule set: the dotted-rectangle frame as the recurring container, the wide-tracked wordmark, the Van-Gogh-blue surface system, the yellow accent reserved for emphasis. Delivered November 11, 2021.
- document · November 11, 2021. Brand-guidelines PDF. Lockup, mark, color, type, application rules.Starry-guidelines-1a.pdf
Digital Product
3 shown / 3 totalA one-page launch site at starrynightcapital.com. Thesis section, portfolio preview, a link out to the two OnCyber 3D galleries (oncyber.io/vvd and oncyber.io/funhouse), and a public collector callout. Desktop + phone cuts.
- website · November 2021 launch. One-page brand surface. Full site archive preserved (`site-archive-sncproduction-live-1727257758.zip`).starrynightcapital.com
Content & Editorial
11 shown / 11 totalStarry Night Capital · the founding investor deck. ~20 slides establishing the thesis, the team's on-chain track record, the OnCyber virtual gallery preview, the public collector identity, the deal flow, and the fund mechanics.
- document · October 2021. ~20-slide investor deck. Thesis, principal track record, deal mechanics, internal projects roadmap (DinoPalDAO, SeaHAMDAO).Starry Night Capital Deck
Applied system across the launch-week swag and IRL touchpoints: t-shirt, tote, pins, business card, two poster variants, two gallery-sign mockups. Each carries the dotted-frame container at a different scale, anchored on the midnight-blue surface.
The system was the program. The grid is just the proof.