Workhorse. Brands that help experts execute.

./01

Brand & Identity

3 shown / 3 total

Brand Guidelines

#brand-guidelines2018 to 2022

Brand-guidelines maintenance for the SCE client roster. The Theodor Herzl Award (World Jewish Congress) cycle ran through a styleguide update + matching invitation in 2020. ADL's Style Guide Cheat Sheet served as the SCE-team reference for enforcing the ADL brand across event production. Workhorse held + extended each client's existing system rather than building new ones.

document · 2020 updated brand guidelines for the World Jewish Congress Theodor Herzl Award.Theodor Herzl Award Styleguide
document · October 12, 2020 invitation. Print + web cuts.WJC Theodor Herzl Award Invitation
document · Workhorse-authored quick-reference cheat sheet for ADL's existing style guide. Used by the SCE account team to enforce brand correctness across event production. Reference document, not a re-brand.ADL Style Guide Cheat Sheet

./02

Digital Product

7 shown / 7 total

Web Design

#web-designAnnual · 2020 to 2022

Annual event microsites for the Giffords Law Center dinner. Multi-year cycle (2020 to 2022) of honoree-anchored dinner sites built on the client-owned parent Giffords brand. The 2020 dinner ran with Cory Booker as the honoree, plus a Gabby 50th-Birthday email invitation, sponsor logo system, and a stylized portrait set.

website · Cory Booker honoree dinner. WordPress site at giffordsdinner.* (full-site backup preserved as ZIP, captured August 24, 2021).Giffords Law Center Dinner microsite · 2020
campaign · June 4, 2020. InDesign + PDF master + delivered email send.Gabby 50th Birthday email invitation
production · Stylized Gabby portrait + outline + 50th-birthday text lockup + yellow-flower motif + sponsor renderings (Munger Tolles Olson, HAVI, Zitrin).Giffords Law Center 2020 dinner asset library
production · Continued annual-dinner cadence. 2022 cycle included an event OG-image set.Giffords annual cycle · 2021 + 2022

./03

Content & Editorial

2 shown / 2 total

Editorial Design

#editorial-design2019 to 2020

JOFA (Jewish Orthodox Feminist Alliance). A pre-build moodboard + style-tile direction set. Two visual directions explored before the system locked.

document · Direction set for the Jewish Orthodox Feminist Alliance brand exploration.JOFA Style Tiles
document · Pre-build moodboard for the JOFA brand exploration.JOFA Moodboard

./04

Marketing & Social

1 discipline

Campaign Creative

#campaign-creativeAnnual · 2018 to 2022

A roster of annual event identities. JDCA (Jewish Democratic Council of America) event-hero direction across multiple election cycles. Truman National Security Project (TruCon event identity, production-image library). NOW (National Organization for Women) ongoing event design. EWDJ annual invitations + sponsorship. Tzedek DC contracts + sponsorship for the legal-aid nonprofit. AHCMC (Arts and Humanities Council of Montgomery County) 2020 cycle. A 2021-2022 blockchain-industry client engagement that overlapped tech-policy and event-production.

campaign · Event-hero direction for the Jewish Democratic Council of America across multiple election cycles.JDCA event-hero system
campaign · TruCon annual conference identity + production-image library.Truman National Security Project · TruCon
campaign · Ongoing event design for the National Organization for Women.NOW event design
campaign · 2020 SCE contract package + addendum + sponsor design for the legal-aid nonprofit.Tzedek DC contract + sponsorship cycle
campaign · 2020 EWDJ invitation draft + sponsorship package.EWDJ annual invitations
campaign · Arts and Humanities Council of Montgomery County 2020 cycle.AHCMC 2020
campaign · Tech-policy adjacent engagement. Web graphics + applied collateral.Blockchain-industry client (2021-2022)
document · Mead Center, Hook Hall, Sphinx on K, The Showroom. Used to source venues across the 2020 client cycle.SCE 2020 venue-research dossier