Workhorse. Brands that help experts execute.

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Brand & Identity

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Brand Identity

#brand-identitySpring 2016

The Policy Pulse parent mark + four event-type variants. One concentric-circle target ("the pulse"). Four daypart-coded sub-marks: sunrise rays for Policy Breakfast (yellow), diagonal stripes for Power Lunch (teal), dot-burst for Policy After Hours (purple), the original target for the catch-all Policy Pulse (orange).

system · AI master + PDF reference set. Parent + four sub-variants, each in its own daypart-coded color.Policy Pulse · 4-variant mark system

Brand Guidelines

#brand-guidelinesSpring 2016

The Policy Pulse Brand Guidelines (Spring 2016). 7 pages locking the system: cover, parent palette with four primary colors specified in CMYK/RGB/HEX, four event-type spreads (each with mark + wordmark + primary color + logomark gradient + slide-card example), Mark Pro typeface specimen.

document · Spring 2016. 7-page PDF locking parent + four event-type variants, primary color per variant, logomark gradient, Mark Pro type spec.Raben Group Policy Pulse Guidelines

Brand Identity

#brand-identitySeptember 2016 (guidelines draft)

IMPACT. A sister identity for The Raben Group's philanthropic-strategy practice. Built as a parallel sub-brand to Policy Pulse, with its own mark, brand-guidelines draft, letterhead system (print + web cuts), and moodboard.

system · Parallel sub-brand for the philanthropic-strategy practice. AI master + delivery package.RabenGroup_IMPACT identity
document · Working draft of the IMPACT spec.IMPACT brand guidelines · draft 09/06/16
production · Print + web variants of the IMPACT letterhead.IMPACT letterhead suite

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Digital Product

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Email Design

#email-design2016

Four email-template variants (one per Policy Pulse event type) plus a generic-fallback template. Each variant carries its own sub-mark, color, and event copy. Speaker portraits (Denis Hayes is the case-study anchor) get colorway treatments to match the event-type chrome.

production · Five email templates (one per event type plus a generic fallback). Each variant carries the daypart color + sub-mark.Policy Pulse email template suite
production · Treated portrait set so the same speaker reads correctly across all four event-type chromes.Speaker portrait colorways · Denis Hayes set

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Marketing & Social

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Campaign Creative

#campaign-creative2016

Protégete. A California-anchored public-information campaign built around the Spanish "I will protect you" frame. Fact sheet (English), script, draft social copy.

document · PROTÉGETE public-information fact sheet, English-language Google-Doc-export PDF.Protégete Fact Sheet · English
document · PROTÉGETE script for the campaign's spoken/video output.Protégete Script
document · Draft social-copy pass for the campaign.CCF Protégete Draft Social