The Raben Group · Policy Pulse. Case study by Workhorse

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Brand & Identity

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Brand Identity

#brand-identitySpring 2016

The Policy Pulse parent mark + four event-type variants. One concentric-circle target ("the pulse"). Four sub-marks, one per time of day: sunrise rays for Policy Breakfast (yellow), diagonal stripes for Power Lunch (teal), a dot-burst for Policy After Hours (purple), and the original target for the catch-all Policy Pulse (orange).

system · Illustrator master plus a PDF reference set. Parent and four sub-variants, each in its own time-of-day color.Policy Pulse · 4-variant mark system

Brand Guidelines

#brand-guidelinesSpring 2016

The Policy Pulse Brand Guidelines (Spring 2016). 7 pages locking the system: cover, parent palette with four primary colors specified in CMYK/RGB/HEX, four event-type spreads (each with the mark, the name, the primary color, the symbol gradient, and a slide-card example), and a page showing Mark Pro.

document · Spring 2016. A 7-page PDF locking the parent and the four event-type variants, the primary color for each, the symbol gradient, and the Mark Pro type spec.Raben Group Policy Pulse Guidelines

Brand Identity

#brand-identitySeptember 2016 (guidelines draft)

IMPACT. A sister identity for The Raben Group's philanthropic-strategy practice. Built as a parallel sub-brand to Policy Pulse, with its own mark, brand-guidelines draft, letterhead system (print + web cuts), and moodboard.

system · Parallel sub-brand for the philanthropic-strategy practice. Illustrator master plus the delivery package.RabenGroup_IMPACT identity
document · Working draft of the IMPACT spec.IMPACT brand guidelines · draft 09/06/16
production · Print + web variants of the IMPACT letterhead.IMPACT letterhead suite

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Digital Product

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Email Design

#email-design2016

Four email-template variants (one per Policy Pulse event type) plus a generic-fallback template. Each variant carries its own sub-mark, color, and event copy. Speaker portraits (Denis Hayes is the worked example) get color treatments to match whichever event they run under.

production · Five email templates (one per event type plus a generic fallback). Each variant carries the daypart color + sub-mark.Policy Pulse email template suite
production · A treated portrait set, so the same speaker reads correctly in all four event-type colors.Speaker portrait colorways · Denis Hayes set

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Marketing & Social

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Campaign Creative

#campaign-creative2016

Protégete. A California-anchored public-information campaign built around the Spanish "I will protect you" frame. Fact sheet (English), script, draft social copy.

document · PROTÉGETE public-information fact sheet, English-language Google-Doc-export PDF.Protégete Fact Sheet · English
document · PROTÉGETE script for the campaign's spoken/video output.Protégete Script
document · Draft social-copy pass for the campaign.CCF Protégete Draft Social