Strategy & Voice
1 shown / 1 totalVoice and tagline. "Know yourself. Know your world." Two beats, four words, mapping directly to the dual-direction promise of the product: introspective neuro research that returns a clearer view of self and surroundings.
Brand & Identity
6 shown / 6 totalA mark built from a stylized N that is actually two mirrored neurons meeting at a synapse, enclosed by a circle representing the whole brain. Four readings sit in one shape: neuron, synapse, brain, letter.
- system · AI / SVG / PNG / JPG packages across Full Color, Grayscale, One Color, Reverse. Versions with and without the tagline.Neurogazer mark + name
A type system anchored on ABC Whyte (Medium, Book, Light, Mono) with the logo set in ABC Whyte Inktrap Light. The ink-trap quirks of the logo face echo the brain’s topography and folds. Work Sans serves as the Google-Workspace fallback.
A 25-page brand-identity guideline, version 1.5, updated September 2021. Sections: Mark, Wordmark, Usage, Logo, Typography, Color, Brand Applications. It fixes how the mark is drawn, how much empty space has to sit around it, the smallest size it can run at, the eight ways it must never be redrawn, the full color system, and the application examples.
- document · September 2021. 25 pages. Covers the mark, the name, usage, typography, color, and applications.Brand Identity Guidelines · v1.5
Digital Product
3 shown / 3 totalScreen design for the BAR Report (Brain Assessment Report), covering chapter-list navigation, the emotion-click drilldown, and the BAS separation home view. Built on the brand’s cream and navy palette, with Whyte carrying the data labels.
- system · The format Neurogazer delivers its research in. A multi-chapter assessment view with emotion-click and BAS-separation drilldowns.BAR Report · screens
Content & Editorial
5 shown / 5 totalStationery and printed pieces: a spiral-bound notepad in Lavender Sunset, a notepad in Charming Cream with KNOW YOURSELF / KNOW YOUR WORLD running along the edge, business cards with the dual Towson + Seoul address footer and the dot-pattern back, plus Facebook + LinkedIn cover sets in the primary palette.
Environmental & IRL
1 shown / 1 totalA 3D dimensional lobby sign carrying the Neurogazer name in brushed-metal letters on a frosted-glass partition, plus the dot-pattern motif that recurs across stationery and the side of the business card.
The system was the program. The grid is just the proof.