Strategy & Voice
1 shown / 1 totalVoice and tagline. "Know yourself. Know your world." Two beats, four words, mapping directly to the dual-direction promise of the product: introspective neuro research that returns a clearer view of self and surroundings.
Brand & Identity
6 shown / 6 totalA mark built from a stylized N that is actually two mirrored neurons meeting at a synapse, enclosed by a circle representing the whole brain. One mark, four readings (neuron, synapse, brain, letter), each one legible at thumbnail size.
- system · AI / SVG / PNG / JPG packages across Full Color, Grayscale, One Color, Reverse. Lockups with and without tagline.Neurogazer mark + wordmark
A type system anchored on ABC Whyte (Medium, Book, Light, Mono) with the logo set in ABC Whyte Inktrap Light. The ink-trap quirks of the logo face mirror the brain's topography and folds. Work Sans serves as the Google-Workspace fallback.
A 25-page brand-identity guideline, version 1.5, updated September 2021. Sections: Mark, Wordmark, Usage, Logo, Typography, Color, Brand Applications. Locks the mark construction, the clear-space rule, the size minimums, the eight forbidden lockup variants, the full color system, and the application examples.
- document · September 2021. 25 pages. The full lock-up of mark, wordmark, usage, typography, color, applications.Brand Identity Guidelines · v1.5
Digital Product
3 shown / 3 totalProduct surfaces for the BAR Report (Brain Assessment Report). Chapter-list navigation, emotion-click drilldown, BAS separation home view. Designed against the brand system's cream + navy palette with the Whyte type stack carrying the data labels.
- system · The brand's research-deliverable format. Multi-chapter assessment view with emotion-click + BAS-separation drilldowns.BAR Report · product surfaces
Content & Editorial
5 shown / 5 totalStationery suite + applied collateral: a spiral-bound notepad in Lavender Sunset, a notepad in Charming Cream with KNOW YOURSELF / KNOW YOUR WORLD running along the edge, business cards with the dual Towson + Seoul address footer and the dot-pattern back, plus Facebook + LinkedIn cover sets in the primary palette.
Environmental & IRL
1 shown / 1 totalA 3D dimensional lobby sign carrying the neurogazer wordmark in brushed-metal letters on a frosted-glass partition, plus the dot-pattern motif that recurs across stationery and the side of the business card.
The system was the program. The grid is just the proof.