Brand & Identity
3 shown / 3 totalA custom-feeling mélange display serif, lowercase, high-contrast, with decorative ligatures on the m-é joining and a non-negotiable accent on the é. Set white on Mélange Blue. The accent is the French half of the mix. The supporting typewriter-condensed monospace carries the chef-pitch voice across decks, menus, and social.
- system · Custom display serif. Lowercase set with decorative m-é ligature. Accent on é is non-negotiable.Mélange Wordmark
- document · 2017 working master in Illustrator (preserved as 0-byte stub in archive pending re-sync).Melange Brand Presentation v2
Content & Editorial
8 shown / 8 totalTwo menu structures matched to the operation. A Bar Lounge Menu (Snacks, Burgers, On the Side, $4-$14 price range), built around the burger cult-following. An expanded Dining Room Menu using the right Amharic terminology: Mekses (snacks), Mastagesha (appetizers), Erat (main course), Tafachoch (desserts), $6-$16 range. Both share the same display-serif wordmark + typewriter-condensed body type.
- document · Burger-focused menu. The Classic $13, The Italian $14, The Shroom $12 (vegetarian). Hambasha + Lentil Sambusa snacks. Hand-cut + sweet-potato fries on the side.Mélange Bar Lounge Menu
- document · Expanded Ethiopian + French menu using Amharic course names: Mekses, Mastagesha, Erat, Tafachoch. Krispy Kategna, Berbere Cured Salmon Toast, Kebe Braised Octopus, Doro Wet Fried Chicken Sandwich, Beyaynetu combination platter.Mélange Dining Room Menu
The City Vista Concepts pitch deck (February 2020). 14 pages framing the brick-and-mortar pitch: Welcome / etymology, My Story, Union Market origin, current following + testimonials, the three-room concept (Dining Room, Lounge, Bar/Wine Bar), the two menus, Jomo Tariku custom furniture direction, the French + Ethiopian pattern + dark-wood space direction, and the City Vista site itself (the former Ray's the Steaks unit).
- document · February 2020. 14-page brick-and-mortar pitch deck for the City Vista unit. Confidential.Mélange Concepts pitch deck
- document · Social contact-sheet template the operator used to manage feed scheduling.Tj Contact Sheet
Photography & Film
8 shown / 8 totalA directed photography library covering the chef, the food, and the eventual space. Chef Elias headshots in apron + working portraits. A burger-and-ingredients shoot (RAW Nikon set + edited JPGs). Space documentation of the Wet Dog Tavern pop-up + future City Vista unit (entrance, dining, kitchen, patio).
A 13-clip motion library covering the burger process: pepper grinding, meat cooking, plating, table shots, pickup, customer-bite reaction shots. Cut for social and the operator's reels.
- film · Representative clip: pickup burger + beer. Part of a 13-clip operator-side library covering pepper grinding, meat cooking (multiple angles), plating, table shots, and first-bite reactions.Mélange Video Library ↗
Environmental & IRL
1 shown / 1 totalSignage system designed for the pop-up + brick-and-mortar transition. The Wet Dog Tavern pop-up "best burger in DC" sign carries the wordmark on Mélange Blue ground with the @melange_dc handle and a typewriter testimonial tag.
- production · AI + PDF master. Used at Union Market pop-up and Wet Dog Tavern residency. The "best burger in DC" sandwich-board variant is the most-photographed version.Mélange Signage System
- production · Brand stamp/seal mechanical. BMP + AI + PDF preserved.Mélange Stamp
The system was the program. The grid is just the proof.