Brand & Identity
3 shown / 3 totalThe word mélange drawn as a display serif: lowercase, high contrast, with a decorative join between the m and the é and an accent that never comes off, because it is the French half of the mix. It sits in white on Mélange Blue. A condensed typewriter face carries the second voice across the decks, the menus, and social.
- system · A custom display serif, set lowercase with a decorative join between the m and the é. The accent stays on.Mélange logo
- document · The 2017 working Illustrator file, held in the archive as an empty placeholder until the originals are re-synced.Melange Brand Presentation v2
Content & Editorial
8 shown / 8 totalTwo menus, one for each room. The Bar Lounge Menu runs snacks, burgers, and sides from $4 to $14 and is built around the burger the crowd came for, while the Dining Room Menu opens the kitchen up and organizes itself by the correct Amharic course names, Mekses for snacks, Mastagesha for appetizers, Erat for the main course, and Tafachoch for desserts, from $6 to $16. Both carry the same serif logo over condensed typewriter body copy.
- document · The burger menu: The Classic at $13, The Italian at $14, and the vegetarian Shroom at $12, with Hambasha and Lentil Sambusa to start and hand-cut or sweet-potato fries on the side.Mélange Bar Lounge Menu
- document · The fuller Ethiopian and French menu, organized by the Amharic course names Mekses, Mastagesha, Erat, and Tafachoch, running Krispy Kategna, Berbere Cured Salmon Toast, Kebe Braised Octopus, the Doro Wet Fried Chicken Sandwich, and the Beyaynetu combination platter.Mélange Dining Room Menu
The February 2020 Concepts deck, fourteen pages asking for the City Vista unit. It runs from the welcome and the meaning of the name through the chef’s story, the Union Market beginning, and the following and testimonials he had by then, into the three rooms he wanted (dining room, lounge, bar and wine bar), the two menus, custom furniture by Jomo Tariku, a French and Ethiopian pattern direction over dark wood, and the room itself, the unit that used to be Ray’s the Steaks.
- document · February 2020, fourteen pages pitching the City Vista unit. Confidential.Mélange Concepts pitch deck
- document · The sheet the operator used to plan what went up on social and when.Tj Contact Sheet
Photography & Film
8 shown / 8 totalA directed photo library covering the chef, the food, and the room he was after: portraits of Chef Elias in his apron and at work, a burger-and-ingredients shoot delivered as raw Nikon files plus edited selects, and documentation of both the Wet Dog Tavern pop-up and the City Vista unit, its entrance, dining area, kitchen, and patio.
Thirteen short clips following the burger from pepper grinding through cooking, plating, the table, pickup, and the first bite, cut for social and for the operator’s own reels.
- film · One clip from the set, a burger and a beer at pickup. The other twelve cover pepper grinding, the meat cooking from several angles, plating, tables, and first bites.Mélange Video Library ↗
Environmental & IRL
1 shown / 1 totalA sign system built to work for the pop-up and to keep working once there was a permanent room. The "best burger in DC" sign from the Wet Dog Tavern residency puts the logo on Mélange Blue with the @melange_dc handle and a customer quote set in the typewriter face.
- production · Illustrator and PDF artwork, used at the Union Market pop-up and the Wet Dog Tavern residency. The "best burger in DC" sandwich board is the version people photograph.Mélange Signage System
- production · The stamp artwork, kept as BMP, Illustrator, and PDF.Mélange Stamp
The system was the program. The grid is just the proof.