./01

Brand & Identity

2 disciplines

Brand Identity

#brand-identityAnnual system refresh, 2016 to 2025

Founding identity built in 2016, extended every year through the 10th-anniversary edition in 2025. BB Roller Mono as the identity face (monospaced, always uppercase, used as texture against solid black). Electric green (#99FF33) as the signal cutting through. A logo system that grew from a single wordmark into a full vocabulary: horizontal lockup, stacked lockup, DX monogram, DX circle, DX arrow + year, IFF blocks, laurels (horizontal, stacked, fest-year-specific), 10th-anniversary seal.

Typography Systems

#typography-systems

Five-family stack covering identity (BB Roller Mono), utility (BB Roller Mono Text Soft), impact (Druk), body (Post Grotesk), and condensed accent (Acumin Variable). Each family has a defined voice and usage register. The system has held across a decade of festival material without dilution.

./02

Digital Product

1 discipline

Web Design

#web-design

Festival website carrying the brand from print into screen with no loss of register. Same monospaced type, same electric green, same surveillance-inspired graphic system. Social-channel avatars and event-page headers run the same vocabulary.

./03

Content & Editorial

1 discipline

Editorial Design

#editorial-design

Co-branded film posters extended the DX identity to featured selections every year. The festival's typographic system paired with each film's own imagery: documentaries spanning Northern Ireland (No Stone Unturned, 2017), American roadside motels (Voyeur, 2017), and dozens more. The system flexes across wildly different subject matter while staying recognizably Double Exposure.

./04

Marketing & Social

1 discipline

Campaign Creative

#campaign-creativeAnnual, 2016 to 2025

Annual poster campaign with a different conceptual treatment per year. 2016 used redacted document language; later years pulled in latent-frame composites, satellite imagery, and double-exposure overlays. The system flexes around the year's programming while staying unmistakably Double Exposure.

./05

Environmental & IRL

1 discipline

Environmental Graphics

#environmental-graphics

Stage design and theater lobby treatment for the festival itself. Wristbands, lanyards, pins, postcards, programs. Every piece a festivalgoer touches sits inside the same monospaced-green-on-black world.

Double Exposure exists because the stories that take the longest to uncover deserve the biggest screen.

Double Exposure / 100Reporters · ArchiveManifest · 0 assetsBuilt on Workbench, 2026