Brand & Identity
8 shown / 8 totalA black-and-white system for DC's oldest compound pharmacy. Mortar-and-pestle icon, keystone-framed wordmark, Rx roundel stamped SINCE 1867, Capitol-dome illustration, and Gooper's fat-faced serif. Restraint is the strategy: the brand reads like it was always there.
Logo & Marks
#logo-marksThe mark family: mortar-and-pestle icon, keystone-framed wordmark, Rx roundel, Capitol illustration. Each built to survive embossing, embroidery, window vinyl, and a sticker roll.
Brand Guidelines
#brand-guidelinesA printed brand book. Mark construction, the Capitol illustration, and the Gooper type system (display and text cuts) documented spread by spread. Prepared March 2021.
- document · Printed guidelines. Prepared March 2021 by Workhorse.Grubb's Pharmacy brand book
Brand Identity
#brand-identityGrubb's Tea Lab: a follow-on engagement extending the pharmacy system to the tea bar next door. Logomark variations swap the mortar for tea vessels; storefront vinyl and cups carry the line "Delicious teas steeped in history."
Content & Editorial
3 shown / 3 totalCollateral
#collateralStationery kit (letterhead, cards, envelopes, notebook), embroidered marks, and sticker rolls, including the COVID-vaccinated roundel that dated the engagement to the vaccine rollout.
Environmental & IRL
3 shown / 3 totalEnvironmental Graphics
#environmental-graphicsThe system on East Capitol Street: window vinyl with the keystone lockup, a sandwich board for the sidewalk, and the storefront itself. The Tea Lab follow-on carried the same treatment onto the tea bar's glass.
Capitol Hill's pharmacy since 1867.