Photography & Film
1 disciplineFour motion pieces produced to support the social program. The IWD gift-box unbox reveal, a Fairtrade explainer for the feed, a Time For Chocolate clock animation, and a St. Patrick's Day stinger. Cut for square feed and 9:16 story.
- film · Gift-box unboxing animation. Anchor motion for the CDW campaign. Every surface used a cut of this clip.Divine IWD Box · web cut ↗
- film · Short Fairtrade origin-of-the-cocoa explainer cut for the Instagram feed.Fairtrade explainer ↗
- film · Looping clock-mechanism animation for mid-afternoon break slots.Time for Chocolate · clock ↗
Marketing & Social
34 shown / 34 totalMonthly Instagram content for @divinechocolateusa across 2017 and 2018. Designed posts, multi-slide swipes, story rollouts, and seasonal moments (December holidays, Divine Nights advent series, Valentines, Expo West, March quote series, IWD, Mother's Day, Father's Day, summer recipes).
- campaign · Daily countdown series running through the December holiday week.Divine Nights · December advent series
- campaign · Typographic posts pulling lines from Kuapa Kokoo members. Ran through March 2018, leading into IWD.March farmer-quote series
Day-to-day program management for @divinechocolateusa: editorial calendar, monthly themes, copywriting, slot mix across product / co-op story / recipe / regram / campaign, giveaways, community response, and a full post-analysis review at the program's mid-point.
- document · One theme per month with daily slot mix. The working source-of-truth for the whole program.Editorial calendar · monthly themes
- document · Mid-program performance review across slot types, themes, and regram sources. Rebalanced the mix toward co-op-origin content.Post-Analysis Prep · April 2018
- document · Product · Recipe · Co-op story · Regram · Campaign. Each slot type tracked separately in the review.Slot taxonomy · 5 categories
- document · Day-to-day comment + DM triage. Giveaway response loops during CDW + Fairtrade pairing weeks.Community response · DM + comment ops
Celebrate Divine Women, the program's anchor campaign for International Women's Day 2018. A gift box of postcards and an insert card prompting the sender to write a personal note, a campaign landing page, a Facebook ad set, and a sponsored Instagram story. One brief, multiple surfaces.
- website · Background, central figures composition, and a four-step prompt walking the sender through receive · open · write · send.CelebrateDivineWomen.com landing page
- production · Box of postcards and an insert card. The sender writes a personal note on each postcard before gifting.Gift box · postcards + insert
- campaign · Three visual variants, running February to May 2018.Facebook ad set · 3 variants
- campaign · Single-tap unboxing animation across the IWD week.Sponsored Instagram story · box reveal
Regram and recipe-repost curation across food creators, lifestyle accounts, and Fairtrade-aligned community partners. The brand owned limited recipe content of its own; the community produced the long tail, and Workhorse curated and scheduled the feed around it.
The system was the program. The grid is just the proof.