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Six variants (primary, secondary, accent, neutral, ghost, outline), three sizes, default and pill shapes.
--primary--secondary--accent--radius-md--radius-full--font-primaryCurriculum first, software second.
Homeschool curriculum publisher. Math-U-See. Spelling You See. Building Faith Families.
Select any step to copy its hex. The widest step in each ramp is the working default.
The palette mapped to intent. Values are copyable.
Inter for the work, Bree Serif for the brand moments.
Demme is a curriculum publisher whose product is increasingly software, so the type system leads with Inter: one variable family that holds up in dashboard chrome, lesson content, and marketing alike. Bree Serif is the counterweight, a warm slab reserved for the moments the brand speaks in its own voice: hero headlines, the Engage-Educate-Empower close, chapter openers. The pairing keeps product surfaces quiet and brand surfaces unmistakably Demme.
Every role stacked the way it ships.
Real families, real blocks, real light.
Demme photography is domestic, not institutional. Lessons happen at kitchen tables and living-room floors in natural daylight. The manipulative blocks appear in hands, not in product shots — they are the proof that this math is something a student can hold.







Macro and mid shots of the manipulatives being used — stacking, comparing, counting. The blocks are the brand's most ownable visual asset.


Parent and student working side by side at the kitchen or dining table. The parent is a co-learner, not a lecturer.

A single student absorbed in the work — worksheets, blocks, or screen. Concentration reads as confidence, not struggle.


The Digital Toolbox in real settings: a laptop or tablet on the same table as the blocks and workbook. Digital and physical always appear together.
Twenty years of homeschool trust came from treating parents as decision-makers, not customers. The voice never lectures the parent. It supports the parent.
If a sentence sounds like a textbook, cut it. Demme writes the way the curriculum teaches: one block at a time, with concrete examples.
The same product surface speaks to a parent at home and a school administrator. Both should feel met. Avoid 'enterprise solution' language for school audiences and avoid 'lifestyle' language for homeschool audiences.
Curriculum-first means the prose builds the same way the math does. State the foundation. Add the next concept. Don't skip steps to land a flashier hook.
The fastest way to hear the voice.
Ten Steps to a Federal Job is a sequence. Teach the sequence.
Unlock the proven framework that helps families succeed.
Math-U-See has worked for thirty years because it teaches the way children learn.
Math-U-See leverages a research-backed pedagogy to drive student outcomes.
Words we use
Words we never use
Ready-to-run prompts for anyone writing as Demme Learning.
Write a 60-90 word intro for the Demme Learning parent newsletter for {month}. Lead with one practical update or change in the curriculum or the Digital Toolbox. Voice: warm, direct, trusted. No 'we are excited.' No corporate language. End with one sentence on what's in the rest of the issue.
Write a 40-word about blurb for Demme Learning tailored for {context} (e.g. partner directory, conference speaker bio, podcast intro). Mention Math-U-See, the homeschool base, and the new digital surface. Voice: warm, direct, trusted.
Announce a new {feature} surface in the Digital Toolbox in 60-80 words. Lead with what the parent or student now sees on screen. End with where to find it in the Toolbox. No marketing wrapper.
Write a 2-sentence pitch line for a school administrator evaluating Math-U-See for K-8 procurement. Reference SSO, classroom reporting, or the K-8 math sequence. Voice that respects institutional procurement language but stays plainspoken. No homeschool-only framing.
Four customer types. Two markets. One IA. Demme serves the homeschool home leader, the homeschool community leader, the education administrator, and the young learner — on a single account architecture without code-switching.
Parent and daily teacher
A parent at home running curriculum across one or two grade levels. Found Math-U-See because it is tactile, sequential, and works for kids who froze on traditional math. Wants the digital toolbox to support that rhythm, not replace it.
Co-op and pod organizer
Runs a co-op or learning pod. Teaches multiple families' children at once, often across grade levels. Cares about scaling the same Math-U-See experience across students without becoming an LMS administrator.
School, charter, or district decision-maker
Evaluates curriculum at the institutional level. Needs SSO, FERPA-aligned data handling, classroom-shaped reporting, and a path to roll Math-U-See into existing K-8 math sequencing without a full vendor procurement cycle.
Student, K-8
The student. Touches the Digital Toolbox surface most often. Cares about whether the lesson feels doable and whether progress feels real. The dashboard had to read warm, not corporate, without being childish.
Curriculum Brand
The original Demme curriculum. Manipulative-based math taught in sequence. The foundation of the homeschool trust the brand has earned over two decades. The Digital Toolbox is built around Math-U-See lessons first.
Curriculum Brand
Demme's language arts curriculum. Same teaching philosophy as Math-U-See: concrete, sequential, lesson-by-lesson. Extends the brand into language arts without diluting it.
Product Surface
The LearnDash-backed lesson surface for parents, instructors, and students. One account architecture, role-aware navigation, lesson-shaped content model. Lesson 5 (the working frame) shows the dashboard pattern.
digital
The composed marketing homepage: forest hero, subject tabs, Digital Toolbox panel, Empower close. Built from the eight-section library; live in the /brand/demme preview shell.
digital
Subject-level template: crest hero, level-sequence staircase, freemium band, placement and shop two-up.
digital
The centerpiece product screen: lesson video, virtual manipulatives, and worksheet flow inside the Digital Toolbox chrome.
digital
Eight reusable page sections (hero, toolbox band, community card, empower, subject hero, level sequence, freemium band, placement/shop) that compose every megasite page.