# Demme Learning

> Design system delivered to Demme Learning between November 2023 and August 2024. The live build paused before launch; the system itself is the deliverable. Reactivated 2026-04-30 as the productization pilot for /system/[slug].

This is the AI-discovery file for the Demme Learning brand book.
Brand book v0.9.0-beta, updated 2024-08-31.
Voice: Warm, Direct, Trusted.

## Canonical spec

- [Brand book overview](https://localhost:3000/brand/demme): human-readable surface.
- [spec.md](https://localhost:3000/brand/demme/spec.md): drop-in system prompt context.
- [spec.json](https://localhost:3000/brand/demme/spec.json): structured machine-readable spec.
- [tokens.css](https://localhost:3000/brand/demme/tokens.css): design tokens as CSS variables.
- [tokens.figma.json](https://localhost:3000/brand/demme/tokens.figma.json): Figma Variables payload.

## Sub-pages

- [/voice](https://localhost:3000/brand/demme/voice): voice rules, do/dont, sample copy by surface.
- [/personas](https://localhost:3000/brand/demme/personas): primary audience personas.
- [/applied](https://localhost:3000/brand/demme/applied): where this brand is rendered today.
- [/decisions](https://localhost:3000/brand/demme/decisions): audit trail of brand decisions.
- [/changelog](https://localhost:3000/brand/demme/changelog): spec releases and voice adoptions.
- [/demo](https://localhost:3000/brand/demme/demo): run the brand against Claude in-browser.
- [/api](https://localhost:3000/brand/demme/api): developer endpoints.

## Callable prompts

- `newsletter-intro` via POST https://localhost:3000/api/brand-spec/demme/demo
- `about-blurb` via POST https://localhost:3000/api/brand-spec/demme/demo
- `project-announce` via POST https://localhost:3000/api/brand-spec/demme/demo
- `school-pitch` via POST https://localhost:3000/api/brand-spec/demme/demo