{"meta":{"slug":"demme","name":"Demme Learning","version":"0.9.0-beta","lastUpdated":"2024-08-31","canonicalUrl":"/brand/demme","summary":"Design system delivered to Demme Learning between November 2023 and August 2024. The live build paused before launch; the system itself is the deliverable. Reactivated 2026-04-30 as the productization pilot for /system/[slug].","changeNote":"v0.9.0-beta (Aug 2024). System captured in Figma file 2ss7kDWzOQCC5mLkb54DoH. Brand book layer ported into the file-driven schema 2026-04-30."},"foundation":{"name":"Demme Learning","established":1990,"foundingBelief":"Math is learned in sequence. Skip a step and the next one wobbles. The product respects that order.","homepageLine":"Designing the system, not the skin.","descriptor":"Homeschool curriculum publisher. Math-U-See. Spelling You See. Building Faith Families.","valueProposition":"Demme Learning helps families and schools teach math, language arts, and science with curriculum that meets students where they are. The Digital Toolbox extends those products into a connected portal for parents, instructors, and students.","origin":"Founded by Steve Demme around the Math-U-See manipulative-based math curriculum. Two decades of homeschool trust earned the slow way: building blocks, video lessons, and a teaching method that respects how children actually learn. The Digital Toolbox is the bridge into the next era.","position":"A homeschool curriculum publisher building software around the products families already trust.","mission":"Help families and schools teach math, language arts, and science with curriculum that respects how children actually learn.","tagline":"Curriculum first, software second.","brandPromise":"","differentiator":"","voiceSummary":""},"audience":{"primary":"Four customer types. Two markets. One IA. 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Never code-switch into corporate.","derivedFrom":"Welcome","explanation":"The same product surface speaks to a parent at home and a school administrator. Both should feel met. Avoid 'enterprise solution' language for school audiences and avoid 'lifestyle' language for homeschool audiences."},{"rule":"No leapfrogging. Every sentence earns the next.","derivedFrom":"Sequential","explanation":"Curriculum-first means the prose builds the same way the math does. State the foundation. Add the next concept. Don't skip steps to land a flashier hook."}],"doAndDont":[{"do":"Ten Steps to a Federal Job is a sequence. Teach the sequence.","dont":"Unlock the proven framework that helps families succeed."},{"do":"Math-U-See has worked for thirty years because it teaches the way children learn.","dont":"Math-U-See leverages a research-backed pedagogy to drive student outcomes."}],"surfaceDoDont":[{"surface":"hero","notes":"Hero copy must feel like a teacher introducing the day's lesson. 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Same voice, same lessons, optional ear."],"dont":["We are excited to share our latest updates with our amazing community!","Big things are happening at Demme Learning this month.","Did you know Math-U-See has been transforming education for over thirty years?"]},{"surface":"press_quote","notes":"Pull-quote lines stand alone, hold weight, and read as a thesis.","do":["Designing the system, not the skin.","Math-U-See works because the lessons stack.","Curriculum first, software second.","A trusted sequence, not a feed."],"dont":["Demme Learning is a leader in homeschool curriculum.","Our innovative approach helps families learn together."]}],"promptKit":[{"id":"newsletter-intro","label":"Draft a parent-facing announcement","prompt":"Write a 60-90 word intro for the Demme Learning parent newsletter for {month}. Lead with one practical update or change in the curriculum or the Digital Toolbox. Voice: warm, direct, trusted. No 'we are excited.' No corporate language. End with one sentence on what's in the rest of the issue.","surfaces":["newsletter","email_body"]},{"id":"about-blurb","label":"Write a 40-word about blurb","prompt":"Write a 40-word about blurb for Demme Learning tailored for {context} (e.g. partner directory, conference speaker bio, podcast intro). Mention Math-U-See, the homeschool base, and the new digital surface. Voice: warm, direct, trusted.","surfaces":["bio_short"]},{"id":"project-announce","label":"Announce a new lesson surface","prompt":"Announce a new {feature} surface in the Digital Toolbox in 60-80 words. Lead with what the parent or student now sees on screen. End with where to find it in the Toolbox. No marketing wrapper.","surfaces":["newsletter","announcement"]},{"id":"school-pitch","label":"Write a school-admin pitch line","prompt":"Write a 2-sentence pitch line for a school administrator evaluating Math-U-See for K-8 procurement. Reference SSO, classroom reporting, or the K-8 math sequence. 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