Systems
3 shown / 3 totalA composite-illustration icon family for CTIA's policy initiatives. Each icon is a small scene (911 emergency + safety, industry data leadership, wireless workforce, smartphone usage) drawn in the CTIA orange + gray house palette, framed inside a dotted containment circle. Positive + negative variants.
- system · AI master + PDF reference. Positive + negative variants. Each icon is a small scene tied to a CTIA initiative or industry-data category.CTIA Icons · final set
Digital Product
3 shown / 3 totalVisual Website Audit. Every section of ctia.org screenshotted, annotated, and packaged into a redesign recommendation: home, industry data (annual wireless industry survey, facts), policy, initiatives, consumer tips, about, board of directors, latest social, store. Multiple InDesign drafts (2a, 2b, 2c, final).
- document · Four InDesign drafts. Every major ctia.org section screenshotted, annotated, recommended redesign per page.CTIA Visual Website Audit
- document · Working AI master for the home redesign direction.CTIA Homepage exploration
Content & Editorial
9 shown / 9 totalQuick Facts: a 50-graphic data-publication system in a 1000x1000 modular grid, designed to fan facts across social + site + member channels in the same week without losing the brand. Two flavors (Color + Graphic, Photography Based). Light + dark themes. Each graphic carries a tag, fact title, stat-with-unit, initiative title, and a ctia.org/facts CTA.
- document · The system spec. Overview + anatomy + sharing variants + light/dark theme rules. 50 facts run on this chassis.CTIA Quick Facts Guidelines
- production · 50 designed data graphics across industry-data + initiatives + policy themes. Each set up for square-social + web banner output.50 Facts production set
Three institutional reports in a unified register: a People + Process audit of the CTIA marketing org, a Digital Asset Management research report scanning the DAM market and recommending a path, and a five-draft annual-report cycle that locked in December 2016.
- document · Marketing-org audit. Maps the team against the work output.CTIA People + Process audit
- document · DAM market scan + recommendation. Workhorse delivered the full DAM research package for CTIA: the research deck plus two companion educational PDFs (Getting Started with DAM, Digital Asset Management Best Practices Guide) for the in-house team's use. The English-language Getting Started variant (_ENG suffix) was scoped for CTIA's international team reference.CTIA Digital Asset Management research
- document · Educational primer Workhorse authored for CTIA's team. December 2016. English-language variant suffix (_ENG).Getting Started with DAM (Workhorse for CTIA)
- document · Best-practices reference deck Workhorse authored for CTIA. December 2016. ~12MB.Digital Asset Management Best Practices Guide (Workhorse for CTIA)
- document · Five-draft cycle (v1, v2, v3, v4, v5_tj) locked in the December 2016 draft.CTIA Annual Report
Photography & Film
4 shown / 4 totalA 917-file photography library curated for CTIA: planning, stock-shoot selects, final-images batch (Photography_12-23-16). PSDs ready for the Quick Facts photography-flavor variants. Authentic-people directives over cheesy stock.
- production · 917-file library across planning, stock-shoot, unedited, final-images, PSDs. The photo-flavor Quick Facts run against this set.CTIA Photography library
- production · December 2016 final-images delivery.Photography_12-23-16 final-images batch
CTIA Storyboard + MediaWall recording. A narrative storyboard (Storyboard_frames.pdf) framing a 30-second wireless-industry-overview video. The MediaWall recording (.mov) is the final-output capture from CTIA's conference media-wall installation.
- document · Narrative storyboard frames PDF.CTIA Storyboard
- film · Final-output capture from the CTIA conference-floor media-wall installation. MOV preserved.CTIA MediaWall recording
The system was the program. The grid is just the proof.