A Visual Website Audit that screenshotted and annotated every section of ctia.org (home, industry data with the annual wireless industry survey and the facts pages, policy, initiatives, consumer tips, about, board of directors, latest social, store) and packaged each one into a redesign recommendation. Four InDesign drafts: 2a, 2b, 2c, final.

Audit · home

Audit · industry data

Audit · initiatives

• document · Four InDesign drafts. Every major ctia.org section screenshotted, annotated, recommended redesign per page.CTIA Visual Website Audit
• document · Working Illustrator master for the home redesign direction.CTIA Homepage exploration

Quick Facts: a 50-graphic data-publication system on a 1000x1000 modular grid, designed so facts could fan across social, the site, and member channels in the same week without losing the brand. Two flavors (Color + Graphic, Photography Based) in light and dark themes. Each graphic carries a tag, fact title, stat with unit, initiative title, and a link back to ctia.org/facts.

Guidelines · cover

Overview

Anatomy

Sharing examples

• document · The system spec. Overview + anatomy + sharing variants + light/dark theme rules. All 50 facts are built on it.CTIA Quick Facts Guidelines
• production · 50 designed data graphics across industry-data + initiatives + policy themes. Each set up for square-social + web banner output.50 Facts production set

Three institutional reports in one shared format: a People and Process audit of the CTIA marketing team, a Digital Asset Management research report scanning that software market and recommending a path, and a five-draft annual-report cycle that locked in December 2016.

People + Process · cover

People + Process · interior

DAM · cover

DAM · interior

Annual report · 2016

• document · An audit of the marketing team, mapped against the work it produced.CTIA People and Process audit
• document · A market scan and a recommendation. Workhorse delivered the full digital-asset-management research package for CTIA: the research deck plus two companion educational PDFs (Getting Started with DAM, Digital Asset Management Best Practices Guide) for the in-house team's use. The English-language Getting Started variant (_ENG suffix) was scoped for CTIA's international team reference.CTIA Digital Asset Management research
• document · Educational primer on digital asset management, authored by Workhorse for CTIA's team. December 2016. English-language variant suffix (_ENG).Getting Started with DAM (Workhorse for CTIA)
• document · Best-practices reference deck Workhorse authored for CTIA. December 2016. ~12MB.Digital Asset Management Best Practices Guide (Workhorse for CTIA)
• document · Five-draft cycle (v1, v2, v3, v4, v5_tj) locked in the December 2016 draft.CTIA Annual Report

A 917-file photography library curated for CTIA: planning, stock-shoot selects, final-images batch (Photography_12-23-16). PSDs ready for the Quick Facts photography-flavor variants. Authentic-people directives over cheesy stock.

Everything Wireless · on stage

HQ · dimensional sign

• production · 917-file library across planning, stock-shoot, unedited, final-images, PSDs. The photo-flavor Quick Facts run against this set.CTIA Photography library
• production · December 2016 final-images delivery.Photography_12-23-16 final-images batch

CTIA Storyboard + MediaWall recording. A narrative storyboard (Storyboard_frames.pdf) framing a 30-second wireless-industry-overview video. The MediaWall recording (.mov) is the final-output capture from CTIA's conference media-wall installation.

Storyboard · 1

Storyboard · 2

• document · Narrative storyboard frames PDF.CTIA Storyboard
• film · Final-output capture from the CTIA conference-floor media-wall installation. MOV preserved.CTIA MediaWall recording