Brand & Identity
1 shown / 1 totalRefresh of the ASA shield mark (soccer ball + Alexandria lion mascot) carried on a navy + cream primary surface. A paired-icon family carries weather, schedule, login, settings, map, and program-category cues. Style-guide working files preserved alongside the delivery package.
- system · Refresh of the existing club mark. Soccer ball + Alexandria lion mascot on a navy surface.ASA shield + lion mark
- document · Working files preserved. 4_Style Guide folder with 1_working + 2_delivery structure.ASA Style Guide
Systems
1 disciplineA four-program IA (TOTS, Academy, Futsal, Recreation) layered with three site spines (About, Tournaments, main-site), scoped from the client-supplied "Alexandria Soccer 2020 Redesign 1.0" sitemap. The system mapped: how a new family lands → which program they pick → how they register → which field they show up at.
- document · Client-supplied master site map for the redesign. Locked the program tiers + tournament + about sub-sections.Alexandria Soccer 2020 Redesign 1.0 sitemap
- document · About section IA breakdown.About section sub-sitemap
- document · Tournament-spine IA breakdown.Tournaments sub-sitemap
- document · Tournament Liability Release, Camp Packing List, Tournament Medical Release (Team + Individual), Camp Medication Form, Futsal Roster. PDFs preserved as the program-ops backbone.ASA Forms library
Digital Product
4 shown / 4 totalA full website redesign. Hero pinned to a wide-set year stamp, TOTS registration callout, three-tab program selector (Academy / Futsal / Recreation), color-saturated schedule grid with real-team data (Boca Seniors at United Soccer Club, Banshees at VASC), a Latest News + Coaches sidebar, and a Field Map integration on the Ben Brenman Park anchor field.
- document · Three working PDFs: v1 (11MB), draft (33MB), final (2.7MB). All November 2019.Web style-tile set
- document · Site flow + IA delivered alongside the visual exploration.Web UX user-flows + sitemap
The system was the program. The grid is just the proof.