Brand & Identity
1 disciplineA color and usage system built around the AddThis name as it was already drawn. addthis_swatch.ase carries the exact brand colors, and the sales-deck PowerPoint master holds the application rules at the slide level so a salesperson could not break them by accident.
- system · Adobe Swatch Exchange file. Carries the exact brand colors into Illustrator, InDesign, and Photoshop.addthis_swatch.ase
Systems
19 shown / 19 totalA custom icon library of 258 icons across 35+ audience-vertical categories (auto, finance, food, health, retail, sports, travel, and 28 more), each delivered in four colors plus a webfont. The taxonomy maps to AddThis's product data graph. Every sales sheet, deck, and case study downstream draws on the same drawings.
- system · 258 icons in 35+ category folders, each drawn in black, blue, red, and white, delivered as Illustrator masters with EPS, SVG, and webfont packaging.AddThis Icon Library
- document · Category map: art, auto, day_time, desktop, dessert, education, email, entertainment, family_parenting, finance, food (5 subcategories), geography, health, home, hunting, kitchen, marriage, mobile, music, news, politics, real-estate_commercial, retail_shopping, sports, style_fashion, technology, travel-air, travel-resort, videogames.Audience taxonomy
Pitch and training decks built on the same PowerPoint template as the case studies. The sales deck went through four rounds (v1, v2, v4a, round 3), and the AD Basic Training Deck brought new salespeople into the AddThis product story.
- document · Multi-round sales deck: v1, v2, v4a, round 3. Three font tests along the way record how the typography settled.AddThis Sales Deck
- document · Onboarding deck for new AddThis sales hires. Walks the audience taxonomy, the data products, and the case-study library.AD Basic Training Deck
Content & Editorial
2 disciplinesSix product-tier sales sheets, each built from its own InDesign master, each explaining a different part of the AddThis data platform: Audience Discovery, Data Differentiators, Firehose, Global Audience Segments, International, Sync to Scale.
- document · V3 InDesign master. Frames the top-of-funnel discovery product.Audience Discovery sales sheet
- document · V3 InDesign master. The piece salespeople used to separate AddThis from competing audience graphs.Data Differentiators sales sheet
- document · V3 InDesign master. Real-time share-signal stream product.Firehose sales sheet
- document · V3 InDesign master. The packaged-segment product the buyer activated directly.Global Audience Segments sales sheet
- document · V3 InDesign master. Geo-extension story for non-US sales.International sales sheet
- document · V3 InDesign master. The data-onboarding / activation play.Sync to Scale sales sheet
Eight industry-vertical case-study templates, all built from one PowerPoint template. Auto, CPG, Home Appliance, Hotels, Leading Talent Agency, Millennial, Retail, Telecom. Pre-templatized so the sales team could swap data and customer quote per buyer without breaking the design.
- document · Industry-vertical case-study template.Auto Case Study
- document · Industry-vertical case-study template.CPG Case Study
- document · Industry-vertical case-study template.Home Appliance Case Study
- document · Industry-vertical case-study template.Hotels Case Study
- document · Industry-vertical case-study template.Leading Talent Agency Case Study
- document · Demographic case-study template.Millennial Case Study
- document · Industry-vertical case-study template.Retail Case Study
- document · Industry-vertical case-study template.Telecom Case Study
- document · The PowerPoint shell underneath all eight verticals, built to slot and fill.case_studies_templatized.pptx
The system was the program. The grid is just the proof.