Brand & Identity
1 disciplineA brand swatch + usage system anchored on AddThis's existing wordmark. addthis_swatch.ase ships the color tokens; the icon library carries the geometric vocabulary; the sales-deck PowerPoint master enforces the application rules at the slide level.
- system · Adobe Swatch Exchange file. Ships the brand's color tokens for use across Illustrator, InDesign, and Photoshop.addthis_swatch.ase
Systems
19 shown / 19 totalA custom icon library of 258 icons across 35+ audience-vertical categories (auto, finance, food, health, retail, sports, travel, and 28 more), each delivered in four colors plus a webfont. The taxonomy maps to AddThis's product data graph. The icons are the spine that carries every downstream collateral piece.
- system · 258 icons. 35+ category folders. Four colors per icon (black, blue, red, white). AI master + EPS + SVG + webfont packaging.AddThis Icon Library
- document · Category map: art, auto, day_time, desktop, dessert, education, email, entertainment, family_parenting, finance, food (5 subcategories), geography, health, home, hunting, kitchen, marriage, mobile, music, news, politics, real-estate_commercial, retail_shopping, sports, style_fashion, technology, travel-air, travel-resort, videogames.Audience taxonomy
Pitch + training decks built on the same PowerPoint chassis as the case studies. Sales deck shipped across multiple rounds (v1, v2, v4a, round 3). Training deck (AD Basic Training Deck) onboarded new salespeople into the AddThis product story.
- document · Multi-round sales deck. v1, v2, v4a, round 3. Three font-test variants captured the type-system iteration.AddThis Sales Deck
- document · Onboarding deck for new AddThis sales hires. Walks the audience taxonomy, the data products, and the case-study library.AD Basic Training Deck
Content & Editorial
2 disciplinesSix product-tier sales sheets, each one InDesign master, each one explaining a different surface of the AddThis data platform: Audience Discovery, Data Differentiators, Firehose, Global Audience Segments, International, Sync to Scale.
- document · V3 InDesign master. Frames the top-of-funnel discovery product.Audience Discovery sales sheet
- document · V3 InDesign master. The wedge piece used to differentiate AddThis from competing audience graphs.Data Differentiators sales sheet
- document · V3 InDesign master. Real-time share-signal stream product.Firehose sales sheet
- document · V3 InDesign master. The packaged-segment product the buyer activated directly.Global Audience Segments sales sheet
- document · V3 InDesign master. Geo-extension story for non-US sales.International sales sheet
- document · V3 InDesign master. The data-onboarding / activation play.Sync to Scale sales sheet
Eight industry-vertical case-study templates, each on the same PowerPoint chassis. Auto, CPG, Home Appliance, Hotels, Leading Talent Agency, Millennial, Retail, Telecom. Pre-templatized so the sales team could swap data and customer quote per buyer without breaking the brand surface.
- document · Industry-vertical case-study template.Auto Case Study
- document · Industry-vertical case-study template.CPG Case Study
- document · Industry-vertical case-study template.Home Appliance Case Study
- document · Industry-vertical case-study template.Hotels Case Study
- document · Industry-vertical case-study template.Leading Talent Agency Case Study
- document · Demographic case-study template.Millennial Case Study
- document · Industry-vertical case-study template.Retail Case Study
- document · Industry-vertical case-study template.Telecom Case Study
- document · The PowerPoint shell underneath all eight verticals. Slot-and-fill structure.case_studies_templatized.pptx
The system was the program. The grid is just the proof.