Apparel & lifestyleWorkhorse

Brand strategy carried into everyday marketing.

New York, the homepage island for apparel & lifestyle

We work alongside your leadership team on positioning and product launches, then carry that direction through the photography and ongoing marketing your customers see.

Boodywear
2016 to 2019
Boody Active
2017 to 2018

Selected work.

  1. Seated cross-legged on a woven rug in Boody leggings, a mug on the floor beside them
    Lifestyle shoot
    Boody basics · studio opening frame
    Studio shoot
    Quote card on green: Boody is going off the beaten path
    Quote card
    Post over dark leaves: 3 Reasons to Love Bamboo, for World Bamboo Day
    Values post

    Boodywear

    Boody Eco-Wear · 2016 to 2019

    Four-year marketing partnership with the Australian eco-basics brand for its North American launch.

    • Creative direction
    • Brand strategy
    • Campaign strategy
    • Social media management
    • Content creation
    • Photography
    View case study
  2. Two runners on a cliff road in Boody Active
    Launch shoot
    Feature card: 4-Way Stretch, teal line icon on charcoal
    Feature card
    Line drawing of the Active leggings on teal
    Product drawing
    Detail: the Boody mark on the leggings waistband
    Waistband detail

    Boody Active

    Boody Eco-Wear · 2017 to 2018

    Performance from a brand built on softness. End-to-end launch campaign for Boody's first activewear line.

    • Campaign strategy
    • Art direction
    • Photography
    • Film production
    • Landing page
    • Influencer program
    View case study

What are you working on?

Studio for founders, experts, and the institutions they run.

Brand strategy, design systems and websites.

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Your project and contact details

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