Strategy & Voice
1 disciplineVoice & Messaging
#voice-messagingCharismatic, empowering, plainspoken. Cut-and-dried but certainly not dry or dull. Nine traits hold the voice steady across federal-seeker, agency, and trainer surfaces.
Cut-and-dried but certainly not dry or dull.
- Charismatic
- Empowering
- Plainspoken
01Timeless02Authentic03Intelligent04Visionary05Honest06Charismatic07Empowering08Invigorating09Irreverent
- Lead with the work. Federal hiring is technical. Name the rule, the document, the window. Earn the reader’s time with a specific signal.
- Hold the warmth. Fifty years of helping people serve. The voice respects the seriousness of the moment without losing its humanity.
- Plainspoken authority. No federal jargon for its own sake. Short sentences. Direct verbs. Sources cited when stakes are high.
Brand & Identity
4 disciplinesBrand Identity
#brand-identityTangelo Orange + Midnight Blue, three cuts of Messina, and a wordmark + checkmark logomark across federal-seeker, agency-procurement, and trainer-coach audiences.
Brand Guidelines
#brand-guidelinesThe brand book is a URL, not a PDF. v1.1 published September 2024. Versions in git, ships every time we change it. Pre-baked prompt kit lets agents author on-brand work without a designer in every loop.
- document · September 2024 · liveBrand book v1.1 ↗
- document · spec.json + spec.md for AI toolsSpec endpoints ↗
Logo & Marks
#logo-marksCustom wordmark paired with a checkmark logomark — usable as a standalone signal on banners, certificates, and product UI.
Typography Systems
#typography-systemsMessina Sans, Serif, and Mono selected as a single typographic family that holds editorial print, marketing, and product UI.
Federal careers, served.
Honoring the legacy. Writing the next chapter.
A brand that has held a category since 1973.
Five service entry points, one homepage. The Ten Steps shelf has anchored federal career publishing for decades.
OPM · SES · ECQ · CFJST · CFCC
Systems
1 disciplineDesign Systems
#design-systemsToken-based design system with foundations, components, and applied patterns. Lives at /system/resume-place. Tokens are the same ones the brand book reads — one source of truth.
- system · Tokens · components · patternsDesign system ↗
Digital Product
7 shown / 7 totalWeb Design
#web-designRefreshed information architecture across federal-seeker, agency, and trainer audiences. Federal Resume Builder + curriculum surfaces on a single platform.
- website · Federal Resume Builder + Ten Steps curriculumResume-Place.com ↗
WordPress build with custom block patterns matching the design system tokens.
Content & Editorial
15 shown / 15 totalPublication Design
#publication-designTen Steps to a Federal Job® curriculum publications, extending the brand into long-form print product.
- document · Curriculum publicationsTen Steps book series
Collateral
#collateralTrainer certificates, presentation decks, and applied print across the trainer-coach community.
- document · Workshop + trainer decksTrainer certificate + presentation system
Photography & Film
7 shown / 7 totalArt Direction
#art-directionPhotography direction across the 50-year archive and ongoing trainer-community shoots.
Marketing & Social
6 shown / 6 totalBanner program shipping against federal-news cycles. Monthly cadence against shifting hiring rules and OPM guidance.
- campaign · Monthly cadence · ongoing through 2026Federal-news banner system
Open the live brand book for foundations, components, and applied guidelines.
The Resume Place helps people write new chapters in their story of service and commitment to America.