Brand & Identity
12 shown / 12 totalBrand Identity
#brand-identityThe wordmark and the original record came with the event, drawn from the historical Congressional Record. Workhorse kept the wordmark and cut a modernized record: a twelve-inch pressing whose label carries the engraved Capitol and the evening it announces. One object in gold, silver, platinum, and black. The record is the identity, and the job was to make it hold.
- website · Live brand book on the production siteBrand kit ↗
The record label doubles as a dated seal. Same circular field, same engraved Capitol, a new date in the center for each edition. Workhorse built the seal system and the companion lockups that carry the mark onto letterhead, credentials, and editorial.
Typography Systems
#typography-systemsA masthead script for the wordmark. Cheltenham Condensed for display, Franklin Gothic for body, Prestige Elite for accents. A newspaper-register system that earns the name Record.
- websiteType on the brand kit ↗
Brand Guidelines
#brand-guidelinesBrand book lives on the live site at /brand. The same theme.json that styles the homepage renders the guidelines page. Versioned in git. Updates ship with the site.
Digital Product
2 disciplinesEmail Design
#email-designKlaviyo-routed RSVP flow with confirmation, calendar add, and donor-tier upsells. Branded email signature.
- documentRSVP flow (documentation)
- documentEmail signature (HTML)
Web Design
#web-designcongressionalrecord.net runs as a block-themed WordPress site with the brand kit at /brand, a video library CPT with year and type taxonomies, brand downloads, dark mode, EventsCalendar + WooCommerce ticketing, and Klaviyo wired to RSVP.
- websitecongressionalrecord.net ↗
- website/brand (live brand kit) ↗
Content & Editorial
6 shown / 6 totalThe printed program for the evening: the order of performances, the members of Congress and professional musicians on the bill, the speakers, and the institutions that convene it.
- document2024 program book
- document · Per-state music banner formatAmerican Soundscapes (Alabama)
Print Design
#print-designInvitation suite, letterhead, music covers, merchandise, and on-event collateral. Print-faithful across reprints because the type system holds.
- document2026 invitation (digital + print)
- document2026 letterhead
Photography & Film
13 shown / 13 totalPhoto direction for the evening. The same beats each edition: arrivals, the room, members and professionals on stage, the speakers, the finale.
Documentary coverage of the 2024 evening. Seven hundred frames archived between the main run and a deep-tracks supplement.
Video & Motion
#video-motionBroadcast title sequences and on-screen thank-you frames. Lower thirds and venue screens share the title kit.
- film · Broadcast cut from the 2024 eveningCR 2024 highlight reel ↗
- film · Broadcast intro + lower thirdsCR 2026 title sequence
Marketing & Social
6 shown / 6 totalCover photo system across platforms, partner lockups, and partner cards for NAMM, Americans for the Arts, and NAfME.
Environmental & IRL
3 shown / 3 totalEnvironmental Graphics
#environmental-graphicsVertical state music banners (American Soundscapes), bar signs, laminate tour badges, and event screen lockups for the room.
- documentBar signage (2024)
- documentSmithsonian banner
- documentTour badges (laminates)
The system was the program. The grid is just the proof.