Digital Product
1 disciplineDedicated launch landing page carrying the four feature props (4-way stretch, breathable, thermoregulating, odor-resistant) and the full-line preview. Sat inside the parent Boody site; took launch-window traffic from social and the creator program.
Photography & Film
3 shown / 3 totalEditorial Photography
#editorial-photographyDedicated Active production. Real cast in motion, on location (basketball court, tennis court) and in studio. The shoot covered hero, leggings, tops, tank, and detail compositions: editorial framing + product framing in the same day. Workhorse Studio direction.
Launch film + cutdown library. One feature film anchored launch day; a library of edits (on-court cut, yoga spot, social cut, 0:20-0:45 range) handled social, email, and paid. Same shoot, same cast, different runtimes.
- film · 2018. Workhorse Studio direction. Anchored launch day.Boody Active launch film
Marketing & Social
2 disciplinesFull launch campaign for Boody's 2017-2018 activewear line extension. Built around the line "Soft where it counts" to hold the brand's softness register against the spec-heavy demands of the activewear category. Ran across five surfaces (shoot, film, landing, paid, creator) over a six-month window.
Macro-tier creator program designed to carry opening week. Different brief than the always-on Boody creator roster: launch-window posts only, exclusive-tier framing, choreographed against the launch film drop and landing-page activation.
Soft where it counts.