Workhorse. Brands that help experts execute.

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Digital Product

1 discipline

Web Design

#web-designLaunch window 2018

Dedicated launch landing page carrying the four feature props (4-way stretch, breathable, thermoregulating, odor-resistant) and the full-line preview. Sat inside the parent Boody site; took launch-window traffic from social and the creator program.

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Photography & Film

3 shown / 3 total

Editorial Photography

#editorial-photography

Dedicated Active production. Real cast in motion, on location (basketball court, tennis court) and in studio. The shoot covered hero, leggings, tops, tank, and detail compositions: editorial framing + product framing in the same day. Workhorse Studio direction.

Video & Motion

#video-motion2018

Launch film + cutdown library. One feature film anchored launch day; a library of edits (on-court cut, yoga spot, social cut, 0:20-0:45 range) handled social, email, and paid. Same shoot, same cast, different runtimes.

film · 2018. Workhorse Studio direction. Anchored launch day.Boody Active launch film

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Marketing & Social

2 disciplines

Campaign Creative

#campaign-creativeLaunch window 2017-2018

Full launch campaign for Boody's 2017-2018 activewear line extension. Built around the line "Soft where it counts" to hold the brand's softness register against the spec-heavy demands of the activewear category. Ran across five surfaces (shoot, film, landing, paid, creator) over a six-month window.

Influencer Programs

#influencer-programsLaunch week 2018

Macro-tier creator program designed to carry opening week. Different brief than the always-on Boody creator roster: launch-window posts only, exclusive-tier framing, choreographed against the launch film drop and landing-page activation.