We just launched a campaign for one of our longest running clients, Boody. If you haven’t heard us talk about them before, Boody is a line of sustainable, ethical basics for men and women, and we’ve been working with them on their marketing and design efforts for over two years now. Last year, they expanded their line to include baby clothing, and now, in January 2018, they’ll be launching an all-new line of women’s active wear. We’ve worked with them to build a launch campaign and help boost awareness around the new active line.
When we sat down to think about what was most significant about Boody’s new line, one thing became clear to us— that apart from the amazing quality of their new gear, that the Active line was a response to their community. Take a look at #boodyUS and you’ll see— people love to move in Boody. But their hallmark line of basics isn’t technically outfitted for higher intensity movement. This new Active line is an answer to that. So, this became the centerpiece of our campaign: “You talked, we listened.”
As part of their launch, we put together a splashy landing page to help them kick off a pre-order campaign for their leggings (which are SO SOFT). We also designed a series of personas that show the spectrum of lifestyles that could be considered “active.” From yogis, to cyclist commuters, we see Boody Active is about more than just looking good at the gym— it’s the essential gear for movers of all kinds. We incorporated this into an ongoing takeover of their instagram feed, which you can follow along here.
Worth noting— we are all HUGE fans of Boody, client or no. Not like we’re trying to super salesy or anything, but *nudge nudge* they’ve got their leggings available for pre-order now, so check them out! ?