Ever wondered what data can really do?

We recently created an interactive personality quiz at Interactive Day San Diego for Katana to showcase the power and application of data personalization. by taking the quiz, we revealed if attendees were a fitness guru, trendsetter, jetsetter, food lover, tech whiz or a sports fan. the incentive? a chance to win a corresponding prize to match each personality (you sports fans know baseball tickets are always a good thing).

the hashtags #besupersmart and #idsd along with custom emails throughout the event drew visitors to the booth, promoted the quiz, and announced the winners.

at the end of the day, the booth was packed, the prizes were gone and everyone left knowing the power of data and personalization.