Branding Exploration
Our exploration of their mission and brand values identified something important— a desire to shake things up. In a space full of stagnant, often frustrating “knowledge management” issues, Ideal State is rethinking the meaning of “institutional knowledge” and applying new solutions to age-old problems. Ideal State uses a human-centric, design thinking strategic model to come up with solutions that recognize both the space AND the individual people that inhabit it. It’s a cutting-edge approach to a well-established service.
